Siemens Launches Plantville — An Innovative Gaming Platform to Showcase Products and Solutions for Industry and Infrastructure

ATLANTA, March 24, 2011 /PRNewswire/ -- Siemens Industry, Inc. today launched Plantville™, a new online gaming platform that simulates the experience of being a plant manager. Players are faced with the challenge of maintaining the operation of their plant while trying to improve the productivity, efficiency, sustainability and overall health of their facility.

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Plantville is an innovative, educational and fun way for Siemens to engage customers, employees, prospects, students and the general public while driving awareness of Siemens technologies and brand. The game enables players to improve the health of their plants by learning about and applying industrial and infrastructure products and solutions from Siemens. Gamers will be measured on a number of Key Performance Indicators (KPIs), including safety, on time delivery, quality, energy management and employee satisfaction.

"Siemens is capitalizing on the tremendous growth of online engagement to demonstrate how our expertise can make industry and infrastructure more competitive by increasing sustainability, energy efficiency and productivity in a fun and educational environment," said Daryl Dulaney, president and CEO, Siemens Industry, Inc. "We also hope Plantville will generate excitement in the areas of math, science and technology while inspiring a new generation of plant managers and engineers."

Throughout the game, players will be able to interact with Pete the Plant Manager, whose plant has just won the "Plant of the Year" award.  Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. He will use webisodes, the Plantville Cafe, Puzzlers, and Facebook, LinkedIn and Twitter accounts to dialogue with gamers, provide hints to playing the game, and host a leader board for contestants.  

In Plantville, players can select which of the three virtual plants they would like to manage first: – a bottling plant, a vitamin plant or a plant that builds trains. At the start of the game, each type of plant is faced with different challenges.  The players must identify the challenges facing their plant and implement solutions to improve the plant's KPIs. Gamers will compete with one another on a number of levels, including plant-to-plant and on specific KPIs. Pete's leader board will keep track of which players are performing the best on each of the levels.

Pete's Puzzlers.  

These brain teasers test a gamer's problem solving abilities and provide tips to enhance their play.  A player attempts to solve a puzzle or problem, and in doing so gets new insights for enhancing their plant's performance.  The first person to correctly answer the puzzler will receive bonus points and will be recognized on the Plantville Facebook page.

Plantville Cafe.  

The Cafe is a fun and educational platform within the game that offers periodic online chat sessions with Pete on topics like process control, energy efficiency, industrial networking and more.  Chat sessions will be kept in a library as a resource for current and future players.  The sessions will enable gamers to collect tips that will help them manage their plants in Plantville more effectively, while also learning more about these topics and associated solutions.

"Driving preference for our company by illustrating how Siemens can be America's partner for infrastructure and industry is only part of what we hope to accomplish with Plantville," said Dulaney. "We also designed the game to educate our current and future employees about the breadth of Siemens portfolio and to strengthen our position as an employer of choice."

Plantville, like the plants within it, will undergo updates and changes. Siemens will continue to develop and enhance this innovative platform to reflect the continuing advancement of its technologies, as well as other elements that change or have an impact on Industry and Infrastructure.  

For more information or to play Plantville, visit: www.plantville.com

About Siemens

Siemens Industry, Inc. is the U.S. affiliate of Siemens' global Industry Sector business—the world's leading supplier of production, transportation and building technology solutions. The company's integrated hardware and software technologies enable comprehensive industry-specific solutions for industrial and infrastructure providers to increase their productivity, sustainability and profitability. The Industry Sector includes six divisions: Building Technologies, Industry Automation, Industry Solutions, Mobility, Drive Technologies and Osram Sylvania. With nearly 204,000 Siemens Industry Sector employees worldwide, the Industry Sector posted a worldwide profit of $4.7 billion on revenues of $47.3 billion in fiscal 2010.  www.usa.siemens.com/Industry

Siemens Corporation is a U.S. subsidiary of Siemens AG (NYSE: SI), a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors. For more than 160 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With 405,000 employees in 190 countries, Siemens reported worldwide revenue of $102.9 billion in fiscal 2010. Siemens in the USA reported revenue of $19.9 billion and employs approximately 62,000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit www.usa.siemens.com

SOURCE Siemens Industry, Inc.

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