Siegel+Gale Recognized for its Customer Experience Work

NEW YORK, Sept. 27, 2011 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) is proud to announce it has received 12 awards in 2011 for its innovative customer experience work, ranging from website and mobile application design to the creation of a brand-new social platform for the people of the Middle East. Work performed for Du, United Airlines Mileage Plus, the "Y" and Siegel+Gale's own business was recognized for excellence in creative execution, functionality and effectiveness.

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"It's essential that organizations have an engaging and consistent identity at every point of customer contact, regardless of the platform or touchpoint," said Howard Belk, co-CEO of Siegel+Gale. "We are gratified to be recognized for our exceptional customer experience work that extends each client's unique voice to an expanding array of digital and offline channels."

Anayou, an online community for the people of Arabia by the people of Arabia launched by telecommunications firm Du, received an Outstanding Website Award from the Web Marketing Association. United Airlines' Mileage Plus website earned an Airline Standard of Excellence award from the Web Association in addition to an Honorable Mention at the Creativity International Awards. The "Y" won a Silver Award from Creativity International for its new website, ymca.net.

One of Siegel+Gale's clients in the financial services industry earned three awards for its mobile travel application. Its brand site was also recognized for excellence as a resource for employees and agency partners to develop fluency in the company's brand language.

"The ubiquity of digital has transformed the way we approach brand and digital strategy, as well as how companies must adjust to stay relevant by adding value to constantly evolving consumer behaviors," said Thomas Mueller, global director of Customer Experience at Siegel+Gale. "These honors validate our pursuit of excellence for clients and the customer experience they offer. We're extremely proud that these competitions have recognized the creativity, simplicity and effectiveness of our digital customer experience work."

Below is a partial listing of awards for digital or interactive work from 2011:

• Anayou (1 award) – Web Marketing Association – Outstanding Website Award Siegel+Gale (4 Awards) – Creativity International 41st Media & Interactive Awards – Gold Award for Siegelgale.com; Communicator Awards – Gold Award of Excellence for Siegelgale.com; Professional Services Standard of Excellence – Web Marketing Association; ACE Award – Runner up for Siegelgale.com
• United Airlines Mileage Plus (2 Awards) – Creativity International 41st Media & Interactive Awards – Honorable Mention for Mileageplus.com; Airline Standard of Excellence – Web Marketing Association
• The "Y" (1 Award) – Creativity International 41st Media & Interactive Awards – Silver Award for ymca.net

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (www.omnicomgroup.com).

Contact:
Camille Priselac
CooperKatz for Siegel+Gale
917.595.3042

SOURCE Siegel+Gale