Siegel+Gale Bolsters Pioneering Simplification Practice: Names Maria Boos Director, Strategy

NEW YORK, March 2 /PRNewswire/ -- Global strategic branding firm Siegel+Gale, www.siegelgale.com, announced the newest addition to its unique simplification practice, Maria Boos, who joins as director, strategy.

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An expert in streamlining and simplifying complex customer communications, Boos will help Siegel+Gale clients improve the customer experience through the benefits of simplified communications. Backed by an interdisciplinary team of content experts, writers, strategists and information designers, Boos will help clients increase customer satisfaction and loyalty by aligning their brand promise and delivery with clear, consistent communications.

"Whether in the private or public sector, organizations must cultivate a customer experience that clearly and consistently reinforces the brand at all touchpoints," says Thomas Mueller, global director, dynamic media/simplification. "Cutting through the clutter to reveal clear and understandable messages just comes naturally to Maria as she helped build Siegel+Gale's simplification practice years ago. She has a deep understanding of how to simplify the way information is conceived, presented and produced to deliver memorable brand experiences across every customer interaction."

With over 20 years of experience, Boos understands how to develop a clear communications framework that supports customer acquisition and retention efforts while leveraging the fundamentals of an overarching brand strategy.

"For 40 years Siegel+Gale has built a legacy on the ability to transform communications strategies into elegantly simple solutions that build powerful customer experiences," says Maria Boos, director, strategy/simplification. "Seeing how the firm has evolved the simplification practice and influenced the way so many global brands operate is what drew me back, and I'm proud to be rejoining such a talented team of champions for simplicity."

Before joining Siegel+Gale, Boos spent four years at Sullivan leading the firm's functional communications practice. She also worked as senior vice president at Addison. Like many others in the industry, Boos gained much of her branding experience in a variety of roles at Siegel+Gale ranging from business development to simplification between 1988 and 2003.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

SOURCE Siegel+Gale