Sideways White Paper: Tablets Are Viable, Integral Business Channel

CLEVELAND, Jan. 26, 2011 /PRNewswire/ -- Sideways, a software company that transforms books, magazines and other publications into immersive experiences on mobile devices, today released a white paper, "Evolving Beyond Print: Taking Advantage of the New Tablet Communication Channel," outlining the success and adoption of tablet devices, tablet user demographics and behavior trends. The report also includes best practices for publishers advising that as tablet sales continue to surpass expectations, publishers and marketers must consider comprehensive app strategies to take advantage of burgeoning audience numbers.

"Many companies employed a 'wait and see' approach with tablets, initially questioning user adoption," said Eliza Wing, president and co-founder of Sideways. "It's now clear that tablet use is only going to escalate and the device is in fact an essential communications channel. Publishers and marketers can successfully engage their audiences with it while gaining valuable intelligence on them. Tablet app strategies should be integral components of any marketing program."

Highlights of the report include:

• Shipments of tablet devices will more than quadruple in 2011.
• Tablet users tend to be young, highly educated, high-income earners, drawing B2B and B2C content publishers to them.
• Users devote significant time to their tablets with the majority spending 2-5 hours per day on the device. This chunk of time is increasing as new apps make the device more useful.
• Advantages of the tablet include the ability to directly leverage existing Internet initiatives.
• Apps offer more concentrated, reader-centric experiences than websites.
• While apps are substantial cost-savers, they can generate revenue as well.
• An app is an extension of one's brand and having one is a statement to customers and readers that an organization is technologically savvy, current, relevant and forward thinking.
• Apps can convert passive readers to active participants and are a call to action.
• Organizations slow to adopt new technologies and publishing strategies run the risk of becoming obsolete.

The full white paper can be downloaded at http://www.sideways.com/publishers.

About Sideways

Sideways makes apps for the Apple iOS and Android platforms that exceed clients' expectations. Sideways' apps transform publications and other projects into intuitive and immersive experiences for the user. A team of developers, designers, artists, and editors, Sideways takes an inventive and affordable approach to each project. The company's M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps. Sideways will consult on marketing, pricing strategies and other challenges that must be met to release a successful app. Sideways was founded in 2010 by Charles Stack and Eliza Wing. For more information, visit www.sideways.com.

SOURCE Sideways

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