Sideways White Paper: How Digital Technology is Changing the Way We Read

CLEVELAND, Feb. 15, 2011 /PRNewswire/ -- Sideways, a software company that transforms books, magazines and other publications into immersive experiences on mobile devices, today released a white paper "Turning the Page: How Digital Technology is Changing the Way We Read." The report outlines readers' rapid embrace of tablets and other e-readers and concludes that those who anticipate and meet readers' expectations will thrive in the new era of publishing.

"E-readers and tablets have changed reading habits more than any technology since the printing press," said Eliza Wing, co-founder and COO of Sideways. "They are changing content and reading permanently – and for the better. While the space is moving too fast for anyone to predict its final form, we have every reason to believe that these devices will become the preferred medium for readers. That said, only the publishers and authors willing to evolve by experimenting with video and audio, animation, web links and other interactivity will survive and thrive."

Highlights of the report include:

• Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
• Tablet and e-reader users are not only receptive to enhanced content, but are expecting it in digital books and magazines.
• Book apps provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
• E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
• The vast majority of iPad users read books on the device.
• iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
• iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
• Readers of some of the most well respected, high circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.
• Digital reading could lead to an increase in reading overall as an already popular activity becomes more widely available, easier and less expensive.

The full white paper can be downloaded at http://www.sideways.com/news-press.

About Sideways

Sideways makes apps for the Apple iOS and Android platforms that exceed clients' expectations.  Sideways' apps transform publications and other projects into intuitive and immersive experiences for the user. A team of developers, designers, artists, and editors, Sideways takes an inventive and affordable approach to each project.  The company's M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps. Sideways will consult on marketing, pricing strategies and other challenges that must be met to release a successful app. Sideways was founded in 2010 by Charles Stack and Eliza Wing. For more information, visit www.sideways.com.

SOURCE Sideways

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