Sideways Releases The Tale of Mr. Jeremy Fisher: Buddy Edition for iPad, iPhone and Touch

CLEVELAND, Feb. 22, 2011 /PRNewswire/ -- Sideways, which transforms books, magazines and other publications into immersive experiences on mobile devices, today released a version of Beatrix Potter's classic with The Tale of Mr. Jeremy Fisher: Buddy Edition app for the iPad, iPhone and Touch. Sideways' patent-pending Buddy Reading technology uses Apple's Game Center, allowing two people to remotely read aloud together. Now an out-of-town parent can read a bedtime story in real-time to a child at home with both able to interact with the book and each other across different devices.

The Tale of Mr. Jeremy Fisher: Buddy Edition app features Sideways' Anigraphic Engine, which allows authors to add directorial commands to their text, graphics and audio. The engine powers animated books with sound effects and voice-over narration. Animated books can now be created without custom software development. Sideways released a similar app, Peter Rabbit: Buddy Edition.

The Tale of Mr. Jeremy Fisher: Buddy Edition also enhances the story with the following features:

• Three connect-the-dot illustrations upon completion morph into the drawings from the book.
• Children can read the book or choose narration.
• "Learn To Read" allows a child to touch objects and see and hear the words.  
• Objects initiate sounds when touched while others can be moved on screen.
• Coloring book so children can digitally color a drawing, save it and email it to friends and relatives.

"Nothing can take the place of a parent reading a bedtime story to a child. Now with the Buddy Reading technology, parents can keep that precious connection to their children at home, no matter the distance. The success of Peter Rabbit shows families welcome this chance to read together," said Charles Stack, CEO and co-founder of Sideways. "New multi-media devices offer great ways of telling classic stories. We've taken the century-old delight of The Tale of Mr. Jeremy Fisher and respectfully extended it using new technology, which can be efficiently applied to books new and old."

The Tale of Mr. Jeremy Fisher: Buddy Edition is available in the iTunes App Store for $1.99.  A demo of Buddy Reading can be found on YouTube at http://www.youtube.com/watch?v=ykD5RFHjS1c.

About Sideways

Sideways makes apps for the Apple iOS and Android platforms that exceed clients' expectations.  Sideways' apps transform publications and other projects into intuitive and immersive experiences for the user. A team of developers, designers, artists, and editors, Sideways takes an inventive and affordable approach to each project. The company's M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps. Sideways will consult on marketing, pricing strategies and other challenges that must be met to release a successful app. Sideways was founded in 2010 by Charles Stack and Eliza Wing. For more information, visit www.sideways.com.

SOURCE Sideways

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