Sideways Introduces the Next Chapter in Storytelling, Launches Digital Publishing Platform on iPad, Touch and iPhone

NEW YORK, May 25 /PRNewswire/ -- Today Sideways, a software company that transforms publications into immersive experiences on the iPad, iPhone and Touch, launched its debut suite of products at the BookExpo America Conference (BEA). Taking advantage of the multi-media, multi-touch and multi-user functionality of the latest mobile devices, Sideways develops innovative applications to bring the written word to life.

"The Sideways platform allows authors and those hungry for a medium as rich as their vision to make their work even more engrossing. Leveraging the uniquely intimate, tactile quality of the iPad and other mobile devices, we transform multi-media storytelling into an experience unlike anything seen before," said Charles Stack, founder of Sideways. "Our goal is to give both publishers and authors the opportunity to make good stories even better while delivering to readers everything they already cherish about books and more."

"Our team has a deep love of books and is passionate about bringing them to this new medium. Rather than jettison all that we enjoy about reading, we focus on deepening the experience," said Eliza Wing, president and COO of Sideways.

Projects launching at the BEA include a multi-media presentation of grilling techniques by renowned cooking author, Michael Ruhlman; a project on The Doors in New York City by music writer and chief curator of the Rock and Roll Hall of Fame and Museum, James Henke; an anigraphic™ version of Hilaire Belloc's Cautionary Tales for Children; an iPhone camera guide by David Busch, author of the Camera Companion; as well as author apps for Ruhlman and celebrated plastic surgeon and author of The Beauty Quotient Formula, Dr. Robert M. Tornambe.

Sideways will collaborate with publishers in the following market segments:

• How-to
• Travel
• Textbooks
• Cookbooks
• Fitness/Wellness
• Children's literature
• Graphic novels
• Multimedia storytelling
• Book club editions

Sideways also produces monthly, on-device experimental magazines: TapTilt™ for the iPhone (available now) and Sideways for the iPad (to be released June 1).

Sideways developed BEA Mobile – the iPhone application for BEA attendees that includes live feeds from the BEA blog and social media sites, vendor listing and, in partnership with Frommer's, a New York City travel guide. The guide also offers meeting requests. BEA Mobile can be downloaded for free at www.sideways.com.

Interested publishers and authors can view demos and meet with executives from Sideways at BookExpo America booth #2335.

About Sideways
Sideways transforms publications into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books. Developing original content with forward-thinking book publishers and authors, the company's digital publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence, and on-device experimental magazines TapTilt^™ for the iPhone and Sideways for the iPad. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – Books.com – which was acquired by Barnes and Noble. Wing was formerly the CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman. For more information, visit www.sideways.com.

SOURCE Sideways

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