Sideways Develops U.S. Fund for UNICEF Holiday Coloring Book iPad App

CLEVELAND, Dec. 17, 2010 /PRNewswire/ -- Sideways, a software company that transforms books, magazines and other publications into immersive experiences on mobile devices, today announced that it has provided the U.S. Fund for UNICEF with its technology for the organization's digital holiday images. The U.S. Fund for UNICEF Holiday Coloring Book app enables children to color as many as nine holiday greetings on the iPad and then email them to friends and family.  Sideways recently developed its coloring book functionality, which can be added to any children's book, and offered it to the U.S. Fund for UNICEF as a way to support the organization's brand and mission.

"In my mind, UNICEF is so closely linked to the childhood holiday experience, it made perfect sense to offer some of the organization's iconic images as color-your-own greetings for the iPad," said Eliza Wing, president and co-founder of Sideways.  "At Sideways, we are continually looking for ways to develop apps that engage and delight.  It's especially gratifying to provide this unique technology to an organization that works tirelessly year-round to take care of children across the world."

The U.S. Fund for UNICEF Holiday Coloring Book app developed by Sideways is available in the iTunes App Store at no cost at http://itunes.apple.com/us/app/the-u-s-fund-for-unicef-holiday/id409133581?mt=8.

About Sideways

Sideways, the publisher of experimental app magazine Sideways, transforms print into immersive experiences on digital tablets and mobile devices. Leveraging unique multimedia capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books and magazines.  Developing original content with forward-thinking publishers and authors, the company's publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – Books.com – which was acquired by Barnes and Noble. Wing was formerly the CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman.  For more information, visit www.sideways.com.

SOURCE Sideways

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