Shopko Predicts 2017 Holiday Shopping And Gift-Giving Trends
GREEN BAY, Wis., Nov. 20, 2017 /PRNewswire/ -- Following the announcement of its Black Friday hours, door busters, and cyber deals, Shopko predicts 2017 gift-giving trends, including the hottest gifts shoppers are looking to purchase this year for all the personalities in their lives.
Shoppers are opting for a combination of both traditional and nontraditional gifts to create a personalized, one-of-a-kind experience. In fact, a survey completed by Deloitte found 27 percent of consumers prefer to buy gifts that provide an experience for the recipient.
Additionally, the survey found more than half of consumers would rather purchase indulgent gifts, or items the recipient wouldn't normally buy for themselves.
Recently named one of WalletHub's Best Stores for Black Friday, Shopko has identified six types of consumers: the caregiver, the adventurer, the techy, the fashionista, the kitchen master, and the littles, and this year's hottest gifts for each group in this checklist. Shoppers developing Black Friday game plans can utilize this list to inspire gifting ideas.
"Traditional gifts like clothes and electronics are still popular. But in today's world of Pinterest and personalization, we are finding new trends where shoppers are looking for gifts that fit a person's personality or lifestyle, whether it's a Barcalounger to provide relaxation at home, a kayak for someone who loves the outdoors, or combining several smaller gifts to offer a combination of both," Ron Ota, Shopko SVP Chief Merchandising Officer, said.
Some of Shopko's hottest-selling products this year align with this mentality. Tech products such as the Sky Rider Drone and Sony® PS4TM Virtual Reality Headset or interactive kids' toys, like Little Live PetsTM, are more than just items consumers look at. They initiate interaction and exploration.
Shopko stores will open for 2017 Black Friday shopping starting at 4:00 p.m. on Thanksgiving Day, November 23, and close at 10:00 p.m. on Black Friday, November 24. Customers can begin Black Friday shopping online starting November 22. Hours vary by location.
Shoppers will also enjoy an entire Cyber Week, as opposed to just Cyber Monday, with seven days of cyber deals November 26 through December 2. These prices will be available online and in-store.
Start Black Friday planning and click here to download a shopping checklist with this year's hottest gifts for all the unique people in your life.
About Shopko
Shopko is owned by an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies.
Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates 381 stores in 26 states throughout the Central, Western and Pacific Northwest regions. Retail formats include 127 Shopko stores, providing quality name-brand merchandise, great values, pharmacy, and optical services in small- to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 5 Shopko Pharmacy locations; and 244 Shopko Hometown stores, a smaller concept store developed to meet the needs of smaller communities. For more information, visit www.shopko.com.
Please note that Shopko welcomes media to its stores during holiday shopping. To coordinate an interview or b-roll shooting at your local Shopko or Shopko Hometown, please contact Michelle Hansen at 920-429-4054 or [email protected].
To download high resolution infographic PDF files, click here.
To download web resolution infographic JPG files, click here.
SOURCE Shopko
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