Shopko Launches TREND.spire; New Fashion Blog Will Help Consumers Stay On Trend On A Budget

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Jul 17, 2014, 06:15 ET

GREEN BAY, Wis., July 17, 2014 /PRNewswire/ -- Shopko is making it easy to put together the hottest looks for less! Launching July 17, TREND.spire takes current looks for her, all available at Shopko and shopko.com, and shows how to pull everything together.

In stores, merchandise is grouped to create an easy shopping experience. Overhead signs show complete ensembles and shoppers can take an in-store handout for reference. The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found at https://www.youtube.com/watch?v=ECeELiZU2W4. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.

"Women want to feel confident in their fashion choices and get a great value at the same time. We're thrilled to introduce TREND.spire as a way to provide styling inspiration using the on-trend merchandise Shopko carries," said Jill Soltau, President and Chief Merchandising Officer. "Fashion is an attitude, not an age, and we're proud of the relevant merchandise we offer our customers. Both new and long-time customers will be thrilled with the variety of on-trend looks available at Shopko and will appreciate a little guidance to pull her perfect look together. All at a great value that our customers expect from Shopko."

Shopko is owned by an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies.

About Shopko

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates 321 stores in 21 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 133 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 6 Shopko Pharmacy locations; and 177 Shopko Hometown stores, a smaller concept store developed to meet the needs of smaller communities. For more information, visit www.shopko.com.

Video - http://www.youtube.com/watch?v=ECeELiZU2W4

SOURCE Shopko