ShopAtHome.com Unveils Top Saving Cities for Holiday Shopping

DENVER, Dec. 1, 2011 /PRNewswire/ -- ShopAtHome.com, the largest free coupons and cash back site on the web, today released data about 2011 holiday online shopping trends, including a list of the top 10 cities where residents are saving money through online coupon usage. ShopAtHome.com analyzed its site traffic data as well as trends within its 40 million member strong community to produce the following findings (visit http://www.shopathome.com/press-releases/2011-holiday-shopping-trends.aspx for infographics):

This holiday season, Chicagoans are the savviest holiday savers.

Online coupons are a popular way to save money while shopping for holiday gifts. ShopAtHome.com analyzed online coupon usage during the month of November 2011 among its 40 million members to determine which cities have the largest population of online coupon users. The top 10 cities with the savviest holiday shoppers include:

Nationwide, online coupon usage is up more than 105% vs. this time last year.

ShopAtHome.com analyzed its members' online coupon usage during the month of November 2011 and compared that to the number of online coupons used in November 2010. The year-over-year increase of 105% is dramatic, yet it reflects the fact that shoppers are savvier than ever about how to get the best deals possible.

Walmart.com is the most popular store for online shopping this holiday season.

ShopAtHome.com reviewed the most popular stores visited by its members during November 2011 to gauge which retailers are the most popular for online shopping so far this season. The top 5 list includes:

1.     Walmart.com
2.     JCPenney.com
3.     Target.com
4.     BestBuy.com
5.     ToysRUs.com

The most popular Black Friday/Cyber Monday online coupon used this year was Walmart's free shipping offer on electronics purchases over $45.

Santa's sleigh will be very full this year. ShopAtHome.com saw a 117% increase in year-over-year sales during the month of November.

Shoppers spent more than $81 million by shopping through ShopAtHome.com during the month of November 2011. This represents a 117% year-over-year increase in the amount of money spent through the site.

79% of consumers say they plan to finalize their holiday shopping in December.

Despite the many deals offered in November, a recent ShopAtHome.com survey found that the majority of consumers – 79% – say they plan to finalize their holiday shopping in December.

• 49% of consumers plan to be done shopping by Free Shipping Day (December 16).
• A whopping 30% of consumers say they won't be done until Christmas Eve (December 24).

59% of consumers say they will only shop online where they can get free shipping.

ShopAtHome.com's recent survey found that free shipping is expected by many consumers this year. The site offers a list of all of the free shipping deals offered by thousands of popular merchants. Visit http://www.shopathome.com/free-shipping-coupons.aspx.

"Online coupon usage is exploding in 2011 vs. 2010 due to consumers' demand for an easy way to save," said Marc Braunstein, founder and president of ShopAtHome.com. "Black Friday coupon usage on ShopAtHome.com was 85% higher this year than last and our preliminary Cyber Monday results show year-over-year increases in the triple digits. On average, consumers saved $22 per transaction shopping through ShopAtHome.com and taking advantage of our terrific holiday deals. We expect the savings to continue through December and anticipate Free Shipping Day on December 16 to be another huge day for online shopping."

The survey results cited in this release are from an online survey conducted by ShopAtHome.com of more than 1,000 of the site's members.

About ShopAtHome.com

Founded by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the largest provider of online coupons and cash back rewards. The site offers online and printable grocery, restaurant and retail coupons, cash back on online purchases, free samples and contests. ShopAtHome.com started as a "Catalog of Catalogs" in 1986 with the goal to save consumers money and time, and, through feedback from users, has become the coupon powerhouse it is today offering more than 100,000 online and local coupons at more than 50,000 merchants, including brand-name retailers. For more information visit http://www.ShopAtHome.com.

SOURCE ShopAtHome.com