Shoe Carnival Announces Launch of Giving Program With Soles4Souls(R), the Shoe Charity

Popular Footwear Retailer will engage customers to give back at check-out at all of their retail locations

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Apr 27, 2010, 02:30 ET

EVANSVILLE, Ind. and NASHVILLE, Tenn., April 27 /PRNewswire/ -- The popular footwear retailer, Shoe Carnival, is once again partnering with shoe charity Soles4Souls, Inc. to help provide shoes for people in need. The continued partnership between the national footwear retailer and the shoe charity has helped put shoes on the feet of more than 440,000 people in need since the launch of the partnership in 2008.

Beginning May 5 through May 25, Shoe Carnival will continue their support of Soles4Souls by offering customers at all 311 locations the opportunity to donate $1 at the register. Shoe Carnival hopes to raise at least $150,000 through the in-store program. All funds will be applied toward sending a new pair of shoes to victims of natural disasters or those living in extreme poverty, both here in the United States and around the world.

Additionally, Shoe Carnival and Soles4Souls will join forces to donate new shoes to local charities in four cities within the US, where thousands of shoes will be given to needy people.

"Shoe Carnival is proud to continue our support of Soles4Souls," said Todd Beurman, Senior Vice President of Marketing for Shoe Carnival. "The ongoing partnership with Soles4Souls fits the core of what our brand strives to do, and that is to provide shoes for people that need them."

"Shoe Carnival has taken on our cause as their own, and we are extremely proud to partner with them to reach thousands of people who are suffering," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their generosity directly benefits people who need our assistance, and we invite everyone to stop by a Shoe Carnival location to become personally involved," he said.

For more details on the Shoe Carnival / Soles4Souls partnership, visit www.giveshoes.org.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner's World, Ladies' Home Journal, National Geographic's Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.

About Shoe Carnival

Shoe Carnival is a chain of 311 footwear stores located in the Midwest, South and Southeast. Combining value pricing with an entertaining store format, Shoe Carnival is a leading retailer of name brand and private label footwear for the entire family. Headquartered in Evansville, IN, Shoe Carnival trades on the NASDAQ Stock Market under the symbol SCVL. Visit www.shoecarnival.com for more information.

SOURCE Soles4Souls