Shock Doctor® Looks to GoKart Labs for All Things Digital

MINNEAPOLIS, Feb. 6, 2012 /PRNewswire/ -- Minneapolis-based Shock Doctor®, the authentic market leader and creators of innovative, unique performance-driven sports protection and the undisputed leader in mouthguard technology, has chosen GoKart Labs as its digital agency of record. GoKart will handle Shock Doctor's e-commerce and digital marketing efforts including the Shock Doctor website, mobile experiences, and social and digital advertising.

"We chose to work with GoKart because of their quick understanding of the Shock Doctor brand essence and commitment to using data analysis to inform the digital strategy that will evolve the online user experience," said Jason Richter, product marketing director of Shock Doctor.  

GoKart Labs is a digital innovation company focused on creatively optimizing their partner's and client's businesses through digital marketing initiatives, web, social and mobile applications. As part of the process of assessing an organization's digital strategy, GoKart conducts an Innovation Audit – a focused procedure that delivers an overarching strategy to unify the digital footprint. GoKart also will conduct a media and analytics audit.

"We are excited to work with Shock Doctor; it's a tremendous brand," said A.J. Meyer, co-founder of GoKart Labs. "We appreciate their approach to developing innovative products and look forward to working with the entire Shock Doctor team to enhance their digital presence."

For more information, go to www.gokartlabs.com

About GoKart Labs

Founded in September 2009, GoKart Labs delivers results to partners and clients by advancing the boundaries of digital business. GoKart Labs incubates, executes and optimizes digital initiatives through passionate employees who integrate business, technology, analytical and marketing expertise to deliver measurable results. GoKart Labs works with clients in a variety of industries to provide digital solutions. For more information, visit www.gokartlabs.com.

About Shock Doctor

Shock Doctor is known as the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. Learn more at www.shockdoctor.com.  Follow Shock Doctor on Facebook and Twitter.

SOURCE GoKart Labs