Shiny Ads' Award Winning Ad Platform Launches New Partnership with IGN Entertainment

TORONTO, May 17th, 2012 /PRNewswire/ -- Shiny Ads announces today its new partnership with the global leader in online men's content, IGN Entertainment.  IGN is using the white-labeled Shiny Ads self-serve advertising platform to allow its advertisers to easily purchase IGN's premium gaming and entertainment properties, including the world's leading men's lifestyle site AskMen.com.

Through a simple interface, IGN's advertisers will now be able to select the size and location of their advertisements, create or upload banner images, select targeting and pay and monitor their campaigns – all within IGN's website.

The Shiny Ads' self-serve advertising platform is a powerful tool with extensive flexibility, enabling IGN to customize its ad products to its advertisers.  By integrating directly into IGN's ad server via its API, the Shiny Ads platform provides a seamless ad management capability for IGN's ad operations team.

"It's important for IGN to serve our clients in the most efficient ways possible.  Shiny Ads' platform provides an easy to use and effective self-serve solution for clients," said Scott Bender, VP of Sales & Business Development at IGN Entertainment.

"IGN is a market leading online entertainment company that offers superior content for guys and a highly sought after premium audience for advertisers," said Shiny Ads founder and CEO Roy Pereira. "The Shiny Ads team is very excited to help IGN to better monetize and service their smaller ad buys through our self serve platform."

IGN's self-serve platform can be found here - http://corp.ign.com/ads/

About IGN Entertainment

IGN Entertainment is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reach more than 57 million unique users worldwide, according to Internet audience measurement firm comScore.  IGN's network of video game-related properties (IGN.com, 1UP.com, GameSpy, FilePlanet, TeamXbox and others) is the Web's #1 video game information destination.  IGN also owns the world's largest men's lifestyle website, AskMen.com, and men's entertainment site UGO.com. It also provides technology for online game play in video games. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

About Shiny Ads

Shiny Ads, www.shinyads.com,  is an advertising technology company specializing in self-serve advertising platforms for premier publishers. With Shiny Ads, advertisers are able to quickly and easily purchase advertising without the need of industry knowledge, graphic designers, or a large budget. For more details go to www.shinyads.com.

SOURCE Shiny Ads