SHIFT Communications Named Social Media Agency of Record for Hawaii Visitors & Convention Bureau

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Dec 08, 2014, 12:49 ET

BOSTON, Dec. 8, 2014 /PRNewswire/ -- SHIFT Communications, an award-winning integrated communications agency, today announced it has been selected as the Social Media Agency of Record for the Hawaii Visitors & Convention Bureau (HVCB). The HVCB is a nonprofit organization that promotes Hawaii's islands to travelers throughout North America.

SHIFT Communications will work with the HVCB to build and implement strategy across the organization's social media platforms. SHIFT will also work with the HVCB and its partner agencies to unveil and promote a new campaign in 2015, enhance content creation and launch several new initiatives to engage advocates and influencers across social channels.

"We are excited to have the opportunity to work with the HVCB in support of their social media efforts for 2015," said Victoria Boed, Vice President of Account Services at SHIFT Communications. "Given Hawaii's incredibly storied culture and vast appeal to a diverse range of travelers across the continent, we're honored that HVCB has selected us as its partner to help showcase this incredible destination."

"Social media is an important pillar of HVCB's new, integrated marketing campaign putting our social fans in the limelight," says Michael Ni, Digital Strategist at HVCB. "Our partnership with SHIFT will help us better reach and engage our resident and visitor social advocates who take thousands of photos and videos of their Hawaii experiences. These posts are shared with family and friends helping us reach potential visitors to the destination."

ABOUT SHIFT COMMUNICATIONS
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known technology, consumer and consumer technology brands, including McDonald's, Toyota and AOL as well as numerous groundbreaking startups. The Agency's 135 employees are located in the Boston, New York and San Francisco metros. For more information on SHIFT's public relations, marketing technology and creative programs, visit http://www.shiftcomm.com.

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SOURCE Shift Communications