BOSTON, Jan. 7, 2015 /PRNewswire/ -- SHIFT Communications, an award-winning integrated communications agency, is proud to announce it has opened a new office in Austin, TX. With a commitment to innovation in social media, marketing technology and communications, SHIFT's unique industry vision speaks to the spirit of entrepreneurship flowing throughout the city of Austin.
"Increasingly we are seeing strategic clients with ties to the Austin area and we only expect this trend to grow," said CEO Todd Defren. "With a combination of great talent, strategic clients on the ground and a desire to contribute to a community that is truly fueling startup growth, expanding our footprint into Austin makes perfect sense for SHIFT."
Leading the new SHIFT office will be Matt Trocchio, who SHIFT recently promoted to Vice President. As a member of the agency for ten years, Trocchio has serviced clients across various industries including cybersecurity, event management and marketing technologies. In his previous role as Account Director, he oversaw successful growth across his client base as well as the expansion of his internal team. Moving forward, he will be responsible for supervising overall client strategy as well as expanding SHIFT's customer profile in the Austin area.
To celebrate the opening of the new office, SHIFT will kick-off a "Masters of the New Marcom" seminar series in the city of Austin. The event will be held on Tuesday, February 3 at The Driskill Hotel and feature CEO Todd Defren, VP of Marketing Technology Christopher Penn and EVP of Strategy, Scott Monty.
Attendees will learn firsthand about the process of deriving insights from data, the strategic elements of storytelling that make a compelling case for a brand, and how to integrate the two. In addition, attendees who bring real business challenges to seminar will have the opportunity to get solutions in a real-time brainstorm with the panelists and other executives.
Additional seminars will take place in Boston, NYC and San Francisco throughout 2015. To learn more or register for an event in your area please visit: http://shiftcomm.com/2015-masters-of-the-new-marcom-event-austin
About SHIFT Communications
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, AOL, and H&R Block as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.
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SOURCE SHIFT Communications
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