SHIFT Communications Cooks Up Partnership with Char-Broil

NEW YORK, Oct. 9, 2015 /PRNewswire/ -- SHIFT Communications, an award-winning integrated communications agency, today announced the addition of Char-Broil as a client to its growing New York roster. Char-Broil, one of the world's oldest and most respected outdoor cooking companies, manufactures a complete line of gas, charcoal and electric grills, as well as smokers, roasters, and grilling accessories.

SHIFT has been tapped to help solidify Char-Broil's position in the industry and to help launch a new line of products. The agency will provide public relations support for the launch, including media and influencer relations, event support and analytics.

"Char-Broil is a storied brand that continues to pioneer and innovate in the outdoor grilling space," said Alan Marcus, Senior Vice President of SHIFT Communications. "We're excited to work with Char-Broil as they continue to enhance the outdoor cooking experience for consumers using innovative technology." 

"We're looking forward to partnering with SHIFT and their data-driven go-to-market approach," said Brendan Anderson, Vice President of Marketing and Product Management for Char-Broil. "SHIFT has a reputation for innovative thinking in the PR and marketing industry, which pairs nicely with how we will be growing our business going forward."

About SHIFT Communications 
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer brands, including T-Mobile, Citrix, RSA Conference, Orchard Supply Hardware and the Hawaii Visitors and Convention Bureau as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco, New York and Austin metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit www.shiftcomm.com.

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SOURCE SHIFT Communications

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http://www.shiftcomm.com

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