SHIFT Communications Announces Expansion of Healthcare Practice
~30 Percent Increase in Revenue Supports Team Growth
BOSTON, June 23, 2015 /PRNewswire/ -- SHIFT Communications, the leader in data-driven public relations and communications, today announced the expansion of its healthcare practice. Since January, SHIFT's healthcare practice has grown its revenue nearly 30 percent and expanded not only the team, but the diversity of the clientele they serve – moving beyond health information technology (IT) to sectors ranging from digital health to the life sciences.
As a result of SHIFT's competitive positioning and healthcare experience, an even broader array of companies in the healthcare sector are partnering with SHIFT to ensure they are top of mind amongst healthcare decision makers and influencers. SHIFT's approach to data-driven PR ensures client campaigns are grounded in deep research and analytics. More so, this data-driven approach enables marketers to better measure the actual business impact of PR.
"As new models of care emerge, we're seeing an influx of companies looking to partner with us to drive visibility and grab highly competitive market share," said Catherine Allen, EVP of account services, SHIFT Communications. "Since the SHIFT healthcare practice launched, we've made a concerted effort to expand our areas of expertise beyond our sweet spot of health IT. This approach has served us well as healthcare has begun to evolve and move beyond hospitals and doctor's offices."
Companies, such as the following, are working with SHIFT to promote their unique value propositions and fuel the growth of their businesses:
- Decision Resources Group, a premier provider of high-value data, analytics and insights products and services for the healthcare industry;
- Medullan, a digital healthcare innovation lab; and
- Sermo, the leading social network for doctors.
SHIFT Communications, an award winning agency, most recently received a Gold Bell from the Publicity Club of New England for their work with the FSH Society's "Selfies for a Cause" campaign – an integrated communications campaign aimed at driving awareness and education related to the disease, facioscapulohumeral muscular dystrophy. This award follows two others from last year from the Publicity Club of New England – a Silver Bell for a national print feature on VentureHealth and a Merit award for its work with HIMSS on the National Health IT Week campaign.
For more information about SHIFT Communications and its healthcare practice, please visit: www.shiftcomm.com.
About SHIFT Communications
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including T-Mobile, PG&E, H&R Block and the Hawaii Visitors and Convention Bureau as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco, New York and Austin metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit www.shiftcomm.com.
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SOURCE SHIFT Communications
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