SHIFT Communications and Bitly Push "The Power of the Link"

BOSTON, April 22, 2014 /PRNewswire/ -- SHIFT Communications, an award-winning integrated communications agency, is proud to announce the addition of Bitly to its client roster.

Bitly shortens nearly half a billion links and generates more than six billion clicks each month across virtually every social site, brand site and media site in almost every country in the world. The Bitly Brand Tools service allows marketers greater branding and optimization opportunities across their entire content and marketing strategy, including social, SMS and email.

SHIFT has been tasked with architecting Bitly's media relations program and implementing communications strategies for the rollout of several new product sets. SHIFT will also position the company for an expanded enterprise push within the next year. Engagement began in February, 2014 with the account being served out of SHIFT's Boston headquarters.

"We aggressively pursued the opportunity to work with Bitly. This is an iconic social web company providing a service that touches almost everyone online," said Joel Richman, vice president of Account Services at SHIFT. "CEO Mark Josephson and his new team at Bitly have a clear and exciting new vision for the Bitly brand, and we're honored to be Bitly's partner in bringing that to market."

"SHIFT's reputation as an agency that continuously and creatively pushes the boundaries of integrated communications and the team's passion for the Bitly brand made choosing SHIFT as our partner an easy decision," said Mark Josephson. "The impact on our business has been immediate."

ABOUT SHIFT COMMUNICATIONS 
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, AOL, and H&R Block as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.

Contact: 
Amanda Grinavich
(617) 779-1800

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SOURCE SHIFT Communications

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