SHIFT Communications Achieves Google Analytics Certified Partner Status
BOSTON, March 19, 2015 /PRNewswire/ -- SHIFT Communications today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP), a significant milestone for the agency and for the public relations industry as a whole.
As a GACP, SHIFT Communications offers a variety of services to help clients make the most of Google Analytics, including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization, and more. These differentiating capabilities augment SHIFT's offerings in public relations, influencer management, social media, creative services, and marketing technology.
SHIFT CEO Todd Defren said, "Data-driven PR is the future of the public relations industry. Without research capabilities, without data and analytics, any impact you generate is just luck. Achieving Google Analytics™ certification is a major milestone for SHIFT's mission to transform the PR landscape. With our GACP status and multiple certified Google Analytics™ professionals on staff, we can help our clients understand the ROI of all their marketing and communications, be more agile in their marketing strategy, and exceed the bottom line results they expect."
"Google's Certified Partner Program brings together the best strategic agencies across the globe who advance digital marketing practices for the most respected brands. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry's thought leadership. They are armed with an amazing team, and they have proven themselves very capable to deliver extraordinary results. With the addition of SHIFT Communications, Google continues to add to its well respected GACP Program," said Will Pryor, Sr. WW Partner Program Manager.
About the GACP Program
The Google Analytics Certified Partner Program is a highly qualified global network of companies specializing in Google Analytics, a free, enterprise-class online measurement tool. Businesses of all sizes can work with a Certified Partner to receive professional help with training, implementation, customizations, and consulting services to make their websites and marketing campaigns more effective. GACPs are carefully vetted by Google and meet rigorous qualification standards. For more information about the program, visit:
http://www.google.com/analytics/partners/partners-criteria.html
About SHIFT Communications
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, T-Mobile, PG&E, H&R Block and the Hawaii Visitors and Convention Bureau as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco, New York and Austin metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com/.
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SOURCE SHIFT Communications
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