SHIFT Acquired by Marlin Equity Partners

New Partnership Paves Way for Growth for Leading SaaS Provider to Creative Enterprises

News provided by

Nov 28, 2018, 05:00 ET

BOSTON and LOS ANGELES, Nov. 28, 2018 /PRNewswire/ -- SHIFT, a leading provider of cloud-based media collaboration and digital asset management solutions, is pleased to announce that Marlin Equity Partners has completed a majority recapitalization of and growth equity investment in the company. SHIFT's multi-tenant SaaS platform helps media and entertainment companies, advertising agencies and production houses securely create, share and collaborate on creative work at all stages of the content production lifecycle, embed visible and forensic watermarking into video and safely screen sensitive pre-release content.

"As video creation has exploded beyond traditional channels, SHIFT has evolved into a trusted partner to enterprises who need reliable, secure and innovative ways to share and distribute their creative content, whether collaborating on works-in-progress or creating reels of finished work to help sell their next project," said Kai Pradel, CEO of SHIFT. "With Marlin, we have found a partner who recognizes our position as the premier software provider to global media enterprises and supports our strategy to capture a broader share of the content creation market."

"With Marlin's investment, SHIFT is now poised to rapidly scale its next generation platform and deliver its solutions to a broader audience that encompasses enterprises as well as the freelance creatives and small production houses that surround them," said Jonah Sulak, a managing director at Marlin.

With Marlin's growth investment, SHIFT plans to expand the footprint of its innovative SafeStream™ watermarking technology and make additional investments in security, as well as acquire users and build additional functionality for its new SHIFT platform. "Our products sit squarely at the heart of media production, and we're uniquely positioned to add utility and technology to SHIFT that helps content creators maximize the value of their work all the way from on-set to distribution," says Pradel.

About SHIFT
SHIFT is the pioneer of media-specific collaboration software tools tailored for media & entertainment enterprises, brands and agencies. For more than a decade, creative professionals have relied on SHIFT solutions to create and deliver some of the most high-profile work in entertainment and popular culture. Of note, 85% of 2018 Golden Globe winners were SHIFT customers, and in 2017, 40% of Academy Award-winners and 92% of Super Bowl ads were produced using SHIFT products. Today, 70% of all scripted and reality television run through a SHIFT solution. With offices in Boston and Los Angeles, SHIFT gives creators everywhere and at every level an environment to securely create, share and store media content. For more information, please visit www.shift.io.

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company's outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 130 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.

SOURCE SHIFT