ShermansTravel Media Selects Lotame DMP to Power Audience Targeting Solution

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that ShermansTravel Media, a leading travel media company, selected Lotame as their data management platform (DMP) to power its new audience targeting solution, ShermansTravel DNA.  The new travel advertising offering will leverage Lotame's feature-rich DMP to identify, build, and deliver consumer audiences with demonstrated segment-specific travel intent – enabling ShermansTravel's advertisers to maximize reach and frequency while improving targeting accuracy.

(Photo - http://photos.prnewswire.com/prnh/20131107/NY11961 )

"Targeting the most qualified niche audiences is precisely what travel advertisers look for," said David Steward, CEO & President of ShermansTravel Media.  "With Lotame, we can easily leverage our proprietary data to build and target these highly sought-after audiences in real time as well as provide our advertisers with comprehensive audience insights."

Powered by Lotame's DMP, ShermansTravel DNA is able to collect, organize and activate its first-party data to create compelling and qualified travel audience segments for efficient targeting by savvy travel marketers.  The solution employs demand side platform (DSP) technology to quickly reach these audiences online via exchange inventory.

With over 400 million data points captured, analyzed and scored annually, ShermansTravel DNA builds real-time dynamic audiences customized to closely match clients' business goals.  Lotame's proprietary algorithms power online campaigns to ensure accurate targeting, in turn, increasing advertising ROI.

"With our DMP solution, ShermansTravel Media ensures they are deriving the most value possible from their data assets," said Andy Monfried, founder and CEO of Lotame. "The evolving travel industry requires solutions that help manage specific consumer data, and we're thrilled to be working with ShermansTravel Media to fill that need."

To learn more about ShermansTravel DNA, visit http://www.shermanstravel.com/advertise/dna.

About Lotame
Lotame is the DMP for Maximum Audience Impact - helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.  Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue.  We're dedicated to constant innovation, and helping our clients take full advantage of big data.  Together, we're doing things that others haven't thought of yet.  To learn more, visit lotame.com.

About ShermansTravel Media
ShermansTravel Media is a leading travel media company that publishes travel deals, trip ideas, and expert destination advice. Core digital products include ShermansTravel.com and email publications (ShermansTravel's Top 25 Travel Deals, Bulletins, and Escapes). Other company products include its TravelSearch price comparison tool, and the ShermansTravel Deals Network.  Founded in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web's most trusted source for editor-screened travel deals and value-oriented destination advice.

SOURCE Lotame

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