Shell Ups The Ante For The 2016 SEMA Show With A Fleet Of Showstopping Vehicles, Industry Personalities And Immersive Demonstrations Like No Other

The Shell "Pioneering Performance" Space Will Inspire a Next-Level Sensory Experience of Horsepower, Adrenaline and Innovation

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Shell

Oct 27, 2016, 12:10 ET

HOUSTON, Oct. 27, 2016 /PRNewswire/ -- Shell is returning to this year's SEMA Show in Las Vegas, NV, with Shell "Pioneering Performance" (#60005) presented by Pennzoil® and Quaker State® motor oils, Shell ROTELLA® heavy duty engine oils and Shell V-Power® NiTRO+ Premium Gasoline. In addition to an impressive lineup of more than 25 vehicles, this remarkable 18,000 square foot presence at the front of the Las Vegas Convention Center will boast next-level consumer promotions and giveaways, the industry's most sought after personalities, and immersive demonstrations, including virtual reality experiences that will have you re-imagining performance and innovation.

"Our evolving footprint at SEMA celebrates more than 100 years of Shell pioneering performance through technology, innovation, partnerships and efficiency," said Don Moser, North America Marketing Manager at Shell Lubricants. "At SEMA, Shell gets to share our passion for new and old iron with enthusiasts from across the globe by bringing together motorsports, classic cars, modern muscle, and a whole lot of horsepower."

A can't miss moment from SEMA Show 2016 will be the unveil of the re-imagined 1972 Ford Maverick from "Project Underdog," a passion modification project led by actor and car enthusiast Sung Kang. With the help of three student protégés, Sung Kang created "Project Underdog" as an innovative approach to mentor students that have a passion for cars and automotive technology. The unveil will take place Tuesday, November 1, from 2:30-2:50 PM PST in the Shell "Pioneering Performance" space.

An extensive network of industry influencers both inspire and collaborate with Shell in a joint pursuit of ultimate engine performance. Together, they push the limits of complex engines under extreme conditions, pioneer innovation in sustainable clean energy, and shatter world records both on and off the race track. Few people know more about cars and mobility than Shell partners and fellow gearheads.

Throughout the week, Shell "Pioneering Performance" will have a long roster of activities, guest appearances and giveaways which are all listed on http://www.shell.us/SEMA.

Highlights of the Shell "Pioneering Performance" Space

More than 25 adrenaline-inducing vehicles on display, including: a 2017 Chevy Camaro SS customized by Tommy Pike Customs, the 2011 Ford F350 "BRODOZER" custom built by the DieselSellerZ, and the 25^th Anniversary Edition HPE800 Ford Mustang by Hennessey Performance
Returning by popular demand to co-host from the live stage will be 30-year broadcast veteran Alan Taylor and Jeff Allen of "Car Chasers" and Flat 12 Gallery and the "Skidmarks" show
Daily prize drawings and giveaways; prizes include a 2016 Pennzoil MINI Cooper S Countryman, Shell Gift Cards, Craftsman Smart Lock Tool Boxes, and much more
- Shell ROTELLA is also giving away an all-expense paid trip to the DieselSellerZ shop in Utah to meet the crew and check out their latest diesel builds
Take a look under the hood of the Shell custom split-engine dual fuel car... and in the trunk to see how Shell is comparing Shell V-Power® NiTRO+ Premium Gasoline against competitor premiums on the road

From record-setting rubber-burning racers to the big bad world of heavy diesel and from long lost classics to modern muscle; they all have one thing in common; they all rely on Shell products to take their performance to the next level. See for yourself as Shell displays more than 25 adrenaline-inducing vehicles, special guests, giveaways and the next evolution of fuel, oil and engine products at Shell "Pioneering Performance" (#60005) at the 2016 SEMA Show.

Follow all the action and updates on social media via #ShellatSEMA and check out www.shell.us/sema for a full schedule of events at the Shell "Pioneering Performance" space and live stage.

About Pennzoil®
At Pennzoil, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology to make purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum® High Mileage Full Synthetic motor oil is formulated with PurePlus Technology™. PurePlus Technology™ is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.

Pennzoil® is America's most trusted oil.* The full line of Pennzoil® quality products includes Pennzoil Platinum® Full Synthetic motor oil, Pennzoil Ultra Platinum™ Full Synthetic motor oil, Pennzoil Platinum® High Mileage Full Synthetic motor oil, Pennzoil Platinum® Euro Full Synthetic motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, Pennzoil® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil® lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil®.

*Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, conducted by a leading market research firm between January 2016 and June 2016.

About Quaker State®
Quaker State® motor oil has more than a 100-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet vehicle engine needs. Quaker State is one of the first brands to develop high mileage engine motor oil.

For more information about the full line of Quaker State products, visit www.quakerstate.com.

About Shell ROTELLA® Engine Oil
The Shell ROTELLA® brand is committed to making sure that hard working individuals can count on Shell ROTELLA® engine oils to help keep their trucks and equipment operating properly. The Shell ROTELLA® Energized Protection™ product portfolio is led by three premium heavy duty engine oils that are part of a tiered, easy to understand ladder of protection. They include Shell ROTELLA® T6 Full Synthetic, Shell ROTELLA® T5 Synthetic Blend Technology and Shell ROTELLA® T4 Triple Protection® engine oils.

All Shell ROTELLA® heavy duty oils provide protection in three critical areas by helping to control acids, deposits and wear. The adaptive technology in Shell ROTELLA® allows the oil to protect across all driving conditions, physically or chemically reacting to the ever-changing needs of an engine, ensuring that Shell ROTELLA® customers will continue to enjoy the benefits of the engine oil that works as hard as they do.

Shell ROTELLA® is the No. 1 heavy-duty motor oil brand preferred and used among owner operator truck drivers. For more information about Shell ROTELLA® heavy duty engine oils visit www.ROTELLA.com or follow Shell ROTELLA® on Facebook or Twitter.

About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.

We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner.

About Shell Oil Products US
Shell is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry of 6,633 member-companies. It is the authoritative source for research, data, trends and market information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit www.sema.org.

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SOURCE Shell