Shell Looks To Crown The Next Ultimate Automotive Enthusiast

HOUSTON, Aug. 6, 2013 /PRNewswire/ -- Today, Shell launched its second annual Shell V-Power Ultimate Enthusiast Contest, a search to find the one person that best represents their unyielding passion for automobiles. Following the success of last year's contest, Shell has once again teamed-up with top automotive experts and launched the contest today at Hot August Nights in Reno, Nev., the largest classic car and nostalgia event in the United States. Last year, Shell collected hundreds of stories from enthusiasts across the country which illustrated the moments that sparked their love for all things automotive – a passion at the heart of Shell V-Power, our best, most advanced gasoline for those who know and love their automobiles inside and out.

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"The response to the 'Ultimate Enthusiast' contest last year was phenomenal. The stories these enthusiasts shared showcased what we always thought we knew: a passion for cars is about memories and an unwavering focus on performance," said Elizabeth Hudson, fuel category manager at Shell Oil Products US. "Like our enthusiasts last year and the ones we expect to hear from this year, we understand their dedication to performance.  That is why we develop fuels like Shell V-Power, designed to deliver maximum protection for optimum performance for today's high performance vehicles."

Fans from across the automotive world – from classic car enthusiasts to race car aficionados – are invited to enter to become the next Ultimate Enthusiast. From August 6 to September 17, enthusiasts can share the stories and photos that show why they are the Ultimate Enthusiast at www.shell.us/ultimateenthusiast. They are also asked to share their formulas for excitement – their personal combination of time, place, destination and companion that would create their dream automotive experience. One grand prize winner and a guest will receive a once-in-a-lifetime Ultimate Enthusiast week in Italy, including an exclusive experience with Ferrari in its hometown of Maranello, Italy.

Aroster of prominent automotive insiders and experts are back to judge this year's contest. Judges include Roger Penske, founder and chairman of Penske Corporation; Craig Jackson, chairman and CEO of Barrett-Jackson Auction Company; Eddie Alterman, editor-in-chief of Car and Driver; Larry Webster, editor-in-chief of Road & Track; Alan Taylor, host of The Drive with Alan Taylor; and Tony Marini, executive director of Hot August Nights. This year, Don Prudhomme, an American drag car racer and Harold Craige, the 2012 Ultimate Enthusiast Grand Prize Winner, will also join the esteemed panel of judges. As the reigning Ultimate Enthusiast, Craige brings a unique perspective to the panel as we search for the deserving individual to be crowned the next Ultimate Enthusiast.

"I am lucky to get to experience enthusiasts' intense passion for the automotive world first-hand every year at Hot August Nights," said Tony Marini, executive director at Hot August Nights. "I am thrilled that Shell is again celebrating this amazing community and its passion by launching this year's contest at Hot August Nights!"    

This year, all photo submissions will be judged by the Joey Logano Foundation and one lucky winner could have their photo featured in its 2014 calendar and will receive a $100 Shell V-Power Gift Card.

The top three Shell V-Power Ultimate Enthusiast Contest finalists will be flown to Scottsdale, Ariz., for a three-day, VIP experience at the 43^rd Annual Barrett-Jackson Collector Car Auction to be held January 12-19, 2014. The finalists will receive access to the world-famous car auction and an invitation to Barrett-Jackson's opening night gala on January 13, 2014 where the grand prize winner will be announced. The person selected as the grand prize winner could also win $5,000 in Shell V-Power Gift Cards, for his or her car club.

To pamper their beloved vehicles, all finalists will also receive a year's worth* of Shell V-Power Premium Gasoline. Should the grand prize winner be unable to redeem the Grand Prize they will be offered $10,000 in Shell V-Power Premium Gasoline. The Ultimate Enthusiast deserves the ultimate experience and the ultimate gasoline. Shell V-Power Premium Gasoline helps deliver maximum protection for optimal performance of their most prized possession.

"Last year's contest was a once-in-a-lifetime experience for me," said Harold Craige, 2012 Ultimate Enthusiast Grand Prize Winner. "When I entered last year, I couldn't have ever imagined the wonderful journey it would take me on. From being able to finally attend the world-famous Barrett-Jackson car auction, being named the Ultimate Enthusiast and then embarking on an automotive extravaganza in Italy, Shell has created a lasting memory for an old car guy. I will be telling my stories forever! I am excited to serve as a judge this year and I'm looking forward to passing on the title of Ultimate Enthusiast!"

For more information on the Shell "Ultimate Enthusiast" Contest and official rules and Shell V-Power, visit www.shell.us/ultimateenthusiast.  

*For the purposes of this Prize, "a year's worth of Shell V-Power Premium Gasoline®" is calculated as the average consumer's yearly gasoline consumption of 636 gallons (4.5 fuel purchases per month x 11.77 gallons of gasoline per purchase x 12 months) at an average July 3, 2013 cost of $3.819 / gallon consistent with the Oil Price Information Services national average released on July 3, 2013 (636 x $3.819 = $2,428.88).

About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with approximately 90,000 employees in more than 80 countries.  We deliver a diverse range of energy solutions and petrochemicals to customers worldwide.  These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.  We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use.  In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner.

Definitions and Cautionary Note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies over which Royal Dutch Shell plc  either directly or indirectly has control. Companies over which Shell has joint control are generally referred to "joint ventures" and companies over which Shell has significant influence but neither control nor joint control are referred to as "associates". In this press release, joint ventures and associates may also be referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', "schedule", ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2012 (available at www.shell.com/investor and www.sec.gov ). These risk factors also expressly qualify all forward looking statements contained in this press release and should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, August 6, 2013. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

SOURCE Shell Oil Company

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