SheIn.com Cuts Out Mediocre Suppliers

SheIn believes that cutting out suppliers of mediocre quality products or images plays a very important role in how customers would think about shopping on their site, especially for customers who shop online for the first time. This brings out our question, if it's the right thing to do, why didn't it happen until now?

"The time wasn't right, yet," said SheIn's Marketing Director Mandy. "We did put a lot of focus on making sure the purchase gets easier and our items get delivered to our customers as quickly as possible. And we used to think product images provided by our suppliers are already good enough. However, we've been doing exploring and trials with our design and marketing teams in the past few months, and our desire to move to the next level has been firmly determined."

The popularity of SheIn has swept across the globe ever since it was founded in 2008. The company stands out from the crowd with its professionalism and dedication, committed to providing the most cutting-edge fashion with some of the lowest prices in the entire industry for modern young women aged between 18 and 35, and now becomes one of the most acclaimed online stores for women's fashion.

Products on SheIn are being updated faster than most of its competitors, catering to the tastes of different customers. In order to provide convenient communication and fast delivery for customers all around the world, SheIn has been building international websites as well as warehouses in the U.S. and Europe to securely store the products, and there's always strict quality assurance performed before each item is packed and shipped to the customer.

Up till now, most customers seem to be quite satisfied with what they've received, here are a few reviews grabbed from SiteJabber.com and SheIn's APP :

That should be enough to brag about.

However, it is the core value of "Pursue Growth and Learning" the company lives by, they know well it's never time for them to stop self-reflection and digging deeper. Lots of surveys have been conducted among customers during the past few months, and using the findings they've collected from the local market research, the decision of cutting out all mediocre suppliers has finally be made.

15 new members have just joined SheIn's model team, including 19 year old Lily, making the total number a very considerable figure. Recently official footage has been released suggesting the work is proceeding quite smoothly in all fields.

Official Video: https://www.youtube.com/watch?v=Eermmgb3pvU

"Product images on their site are already much better than a few years ago, but there's still a lot to be done," said Amy, a blogger SheIn's been working with since 2012. "They would ask me if I'm okay that my photos are displayed on the product page, which I was always delighted with. You can tell some of the photos are taken by themselves or their suppliers, they do need to bring on more models. I made the suggestion not long ago, and I'm very glad to see they're taking a important step."

We always say that it is our needs that interpret the world, which in turn influences what we see of the world and how we expect the future of our life to unfold. SheIn is now more determined than ever, ready to head towards its further destination with vigorous strides, and is doing just that.

Photo - http://photos.prnewswire.com/prnh/20160427/361067
Photo - http://photos.prnewswire.com/prnh/20160427/361068
Photo - http://photos.prnewswire.com/prnh/20160427/361069

SOURCE SheIn Group Ltd.