Sheets™ Serves Up Sponsorship of the 2012 Sony Ericsson Open

NEW YORK, March 14, 2012 /PRNewswire/ -- Sheets™ Brand, the creator and developer of Sheets™ dissolvable strips, today announced a sponsorship agreement to become the official Energy product of the 2012 Sony Ericsson Open. The 28th edition of the Sony Ericsson Open will once again feature the top players in the world competing at the Crandon Park Tennis Center for one of the most prestigious titles in tennis. The tournament is owned and operated by IMG and will be held in Miami from March 19 until April 1.

Pursuant to the partnership, Sheets™ Brand will offer tennis fans an exclusive preview of the brand's new product which will be available nationwide in May, in addition to sampling their existing Energy Sheets™. Sheets™ Brand will also receive a sponsorship tent, in-stadium and grandstand court signage and stadium court promotions.    

"We are thrilled to be a part of the 2012 Sony Ericsson Open, one of the premier tennis tournaments in the United States," said Warren Struhl, Co-founder, PureBrands, LLC, owner of Sheets™ Brand. "Our new partnership allows us to support one of our key brand partners, Serena Williams, while we align Sheets™ Brand with the game of tennis for the first time."

Last year's Sony Ericsson Open was one for the record books with over 316,000 people visiting the tournament during the event's two weeks. With the likes of Rafael Nadal, Roger Federer, Novak Djokovic, Andy Roddick, Andy Murray, Serena Williams, Venus Williams, Maria Sharapova, Caroline Wozniacki and Kim Clijsters on hand the Sony Ericsson Open always delivers the best tennis action imaginable.

About Sheets™ Brand:

Sheets™ Brand, the inaugural product of PureBrands, LLC, are dissolvable strips that use proprietary technology to deliver a variety of functional and nutritional benefits. Sheets™ Brand Energy Strips launched in June 2011 and are currently available at over 50,000 retail stores nationwide. PureBrands, LLC, was co-founded in 2010 by Warren Struhl, Jesse Itzler, LeBron James and Maverick Carter. In addition, some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, LLC, including superstar athletes Serena Williams, Amar'e Stoudemire, Chris Paul and Ray Rice, as well as international recording artist Pitbull. For information please visit http://www.sheetsbrand.com.

About The Sony Ericsson Open:

The 2012 Sony Ericsson Open will be played March 19-April 1 at the Tennis Center at Crandon Park in Miami. The two-week combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. In 2011 Novak Djokovic defeated Rafael Nadal for his second Sony Ericsson Open title, while Victoria Azarenka knocked off Maria Sharapova to capture her second title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.SonyEricssonOpen.com.

SOURCE Sheets Brand