Sheets™ Energy Strips to Host Inaugural College Basketball Bracket Challenge via Facebook

NEW YORK, March 13, 2012 /PRNewswire/ -- Sheets™ Brand, the creator and developer of Sheets™ dissolvable energy strips, today announced their 2012 College Basketball Bracket Challenge. The competition, which goes live today, will take place on a custom Sheets™ Facebook application where fans will be able to enter their own bracket, share with friends and track their progress against competition to see who the next champion will be!  The winning bracket will be video broadcasted by Sheets™ Brand partner Chris Paul on Paltalk, the world's largest video chat community, with more than four million active members.

Chris Paul, Amar'e Stoudemire, Ray Rice, and others are confirmed for the "madness" and will submit their own bracket into the challenge that will be visible to everyone who enters the competition. The fan who wins the Bracket Challenge will have a choice of one of the following prizes:

• Play H-O-R-S-E with Chris Paul
• Private basketball lesson with Amar'e Stoudemire
• Play a sports video game with Ray Rice

"At Sheets™ we are always looking to find new and innovative ways to engage our fans and we feel the Bracket Challenge is a perfect way to offer up friendly competition around tournament time," said Warren Struhl, co-founder of Sheets™ Brand.  "We're proud to partner with Paltalk to unveil the winning bracket and provide one lucky fan a once-in-a-lifetime opportunity with their favorite Sheets™ partner."

"I'm looking forward to putting my bracket up against the rest of the Sheets™ fan base," said Chris Paul.

"I'm going for a perfect bracket this year," said Amar'e Stoudemire. "I just filled out mine and now it's your turn!"

To submit your bracket visit:
http://www.facebook.com/TakeaSheet/app_118774611581265.

About Sheets™ Brand:
Sheets™ Brand, the inaugural product of PureBrands, LLC, are dissolvable strips that use proprietary technology to deliver a variety of functional and nutritional benefits. Sheets™ Brand Energy Strips launched in June 2011 and are currently available at over 50,000 retail stores nationwide. PureBrands, LLC was co-founded in 2010 by Warren Struhl, Jesse Itzler, LeBron James and Maverick Carter.  In addition, some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, LLC, including superstar athletes Serena Williams, Amar'e Stoudemire, Chris Paul and Ray Rice, as well as international recording artist Pitbull. For information please visit http://www.sheetsbrand.com.

About Paltalk:
Paltalk is the premier provider of software and technology for real-time, rich media, interactive social networking. The Paltalk platform powers the largest collection of video-based communities and has continued to grow since it was launched in 1998. Paltalk now boasts millions of active members with nearly 100,000 people simultaneously chatting in rooms engaged in lively dialogues, meeting new friends, singing karaoke and attending family reunions.

Paltalk has a long history of technical innovation. Paltalk owns 13 patents that cover core technology related to multiplayer online video games and video conferencing. Paltalk supports IM pals on Facebook, Google Talk, MSN, AOL, Yahoo, and ICQ and is available as a free download.

For more information, please visit: http://www.paltalk.com.

SOURCE Sheets Brand