SHEBA® Brand Expands Product Portfolio With New Meaty Tender Sticks Treats And New PERFECT PORTIONS™ Cuts in Gravy Entrees

FRANKLIN, Tenn., Aug. 15, 2016 /PRNewswire/ -- SHEBA® Brand today announced two new products – SHEBA® Meaty Tender Sticks treats and PERFECT PORTIONS™ Cuts in Gravy entrées – that are now available nationwide. Both SHEBA® Meaty Tender Sticks treats and PERFECT PORTIONS™ Cuts in Gravy entrées are made with mouthwatering real meat and individually packaged to ensure freshness. With protein-rich treats and innovative packaging to guarantee fresh feline meals, the SHEBA® Brand is providing cat owners with new ways to feed and treat their cats.

"The cat food and treat category has tremendous opportunity for innovation, and we want to address the needs of consumers and cats with every new product we introduce," said Denise Truelove, Marketing Director for Cat Treats, Mars Petcare. "The launch of SHEBA® Meaty Tender Sticks provides cat owners a premium, real-meat treat option, while the expansion of SHEBA® PERFECT PORTIONS™ line to include Cuts in Gravy entrées offers another and tasty wet food option."

With 55 percent of cat owners wanting protein to be the primary ingredient in their cat treatsⁱ, SHEBA® Meaty Tender Sticks are a healthy and nutritious treat made with real meat as the first ingredient– including beef, poultry, or seafood – and formulated without grains, artificial colors or flavors.  Each package includes five individually wrapped sticks. Cat owners can choose from five delicious varieties – Chicken, Turkey, Salmon, Beef, Tuna and Whitefish. Meaty Tender Sticks are the ideal size and shape to satisfy cats and give owners a way to interact with their cat during feeding.

SHEBA® PERFECT PORTIONS™ Premium Patés was the first in the wet cat food category to provide cat owners with the convenience of two individual and separately sealed servings – one on each side of the package – to ensure a fresh feline meal every time with zero messy leftovers to be refrigerated. The introduction of the Cuts in Gravy entrées give owners a meaty texture option in succulent gravy to appeal to their cats.

Both products are available now at retailers and pet stores nationwide. Each PERFECT PORTIONS™ entrée has a suggested retail price of $0.79, and SHEBA® Meaty Tender Sticks has a suggested retail price of $1.69 for five, with 11-stick multi-packs in Chicken and Salmon for $3.29. For more information, visit SHEBA.com or Facebook.com/SHEBABrand.

About SHEBA^® Brand
The SHEBA® Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That's why SHEBA® puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, no artificial colors or flavors, and designed to entice cats' unique tastes and desires. The SHEBA® Brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA® Brand premium cat food and cat treats at retailers nationwide. For more information, visit www.sheba.com.

About Mars Petcare 
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated 2016.

ⁱ Mars Petcare, internal Habits & Practices study, 2014

SOURCE Mars Petcare

Related Links

http://www.mars.com