Shaw Floors Announces Lush as 2017 Color of the Year

Shades of Green, Nature's Neutral, Refreshes and Invigorates

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Oct 06, 2016, 08:10 ET

DALTON, Ga., Oct. 6, 2016 /PRNewswire/ -- Shaw Floors, a leading floor covering manufacturer and supplier, announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today's desire for health, well-being and renewal.

"From the tallest trees to the deepest valleys, green surrounds us," said Debbie Houston, creative director, Shaw Floors. "It's vibrant, but at the same time, soothing. It changes with the seasons without ever getting old or boring. Lush is nature's neutral," Houston says.

Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens, Lush is nature's neutral and is sprouting up in interior design trends across the world.

The Color, Style and Design team at Shaw Floors researches consumer trends year-round to identify the most current styles that are influencing home design and décor. As Shaw Floors examined these trends rippling across the industry, it was impossible to ignore a current consumer desire to feel and live better.

"We are seeing people make more conscious decisions on what they bring into the home," Houston says. "People are focused on creating healthy environments for their family."

With this consumer lifestyle insight uncovered, the Shaw Floors design experts were resolute in selecting Lush as the 2017 Color of the Year. Lush spans every style, from glamorous to rustic to contemporary. It can be a statement color, and it plays just as nice with jewel tones as it does with popular neutral hues. Lush can also be used as an accent color to pull out subtle hues in a tweed carpet, bold print or throw pillow.

A universally appealing color, Lush is an excellent companion to hardwood flooring. Just as you'd see in nature, Lush greens are an organic complement to the neutral beauty of hardwood.

Shaw Floors has announced a Color of the Year since 2014, starting with English Royal Navy, followed by Lady in Grey and most recently White Hot. The company is fully committed to tracking interior design trends that inform product development.

Stay on trend by going green in 2017. Follow Shaw Floors on Facebook, Pinterest, Houzz and Instagram for Lush ideas and inspiration.

About Shaw Industries

Shaw Industries Group, Inc. offers a diverse portfolio of carpet, hardwood, laminate, resilient, tile & stone flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, Tuftex and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with $4.8 billion in annual sales. The company employs more than 20,000 associates with offices; R&D, manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Brazil, Canada, Chile, China, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information, visit http://shawinc.com.