Shavewise Selects Trevelino/Keller as Agency of Record

HOUSTON, Oct. 20, 2014 /PRNewswire/ -- Shavewise™, a start-up focused on the men's grooming market, announces it has retained Trevelino/Keller as its agency of record. The breakthrough system aims to treat Pseudofolliculitis Barbae (PFB), and help individuals with sensitive skin shave without irritation.

Shavewise, created for at home use, is a proven set of products that treats itching, burning, redness, and painful bumps caused by shaving. PFB is the main cause of this irritation and occurs when hair removed by shaving grows beneath the skin or curves back onto the skin from the surface. These embedded hair "splinters" cause swelling and redness at the puncture site. Founded by the "Harvard Barber," Greg Ward, the products have been tested in state-of-the-art labs and one of the largest barber colleges in the U.S.  Those tests demonstrate that the new system works quickly to relieve the inflammation caused by PFB. The Shavewise leadership team and stakeholders also includes investor and brand ambassador Ronald Love, based in Atlanta, and former NBA sharpshooter and celebrity spokesman Dennis "3D" Scott. 

"With extensive experience in the consumer and health fields, and the proven success at launching health related products, Trevelino/Keller proved to be our best choice as agency of record for Shavewise," states Ward. "We've worked tirelessly in creating the Shavewise product, and know that we will have great success in bringing it to market. With a valued partner like Trevelino/Keller, we know that our launch will be successful in reaching all consumers who deal with PFB."

Headquartered in Atlanta, Trevelino/Keller lines up well on multiple fronts – depth of experience in local markets, social media expertise and consumer lifestyle and health experience. Recognized as one of the top 30 firms to work for in North America, the agency is often sought after by start-ups in need of a strategic partner that cuts across public relations, social media and marketing.

"We are excited to partner with the Shavewise team, and truly believe this first-of-its-kind product is a pioneering treatment that can address a widespread condition that so many Americans have been forced to live with on a daily basis," says Genna Keller, principal, Trevelino/Keller. "This solution aims to aid so many that felt they had exhausted all options, and it's the ideal type of client where we can provide brand visibility and market education."

About Trevelino/Keller

Headquartered in Atlanta with a presence in Orlando and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health.

Trevelino/Keller differentiates itself, in part, through its T/K Ventures initiatives which includes WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Consume Brands, a culinary arts, brand extension, product incubation and reputation management collaboration; and, Start-Opia, a Southeast-focused information ecosystem designed to expedite the search for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit www.trevelinokeller.com.   

About Shavewise

Shavewise is a Houston-based startup in the $3.6 billion U.S. men's grooming market, geared toward consumers who suffer from shaving sensitive skin. The company's shaving system uses patent-pending Nano-Soothe Technology™ to eliminate shaving irritation, including swelling, itching, redness, ingrown hair, razor bumps and dark spots associated with Pseudofolliculitis Barbae (PFB). Shavewise also combined the disciplines of barbering and dermatology to launch an innovative PFB treatment service, the Shavewise Shave Clinic™ in 2013. The company is a certified Minority Business Enterprise founded by Greg Ward, a Harvard trained MBA and licensed barber with expertise in treating PFB. To learn more about the company, visit www.shavewise.com.    

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SOURCE Trevelino/Keller

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