Sharethrough Software Now Allows Publishers to Monetize their News Feeds With Infinite Scroll Support

Publishers can easily create new revenue by instantly expanding their visible media inventory

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Oct 30, 2014, 09:00 ET

SAN FRANCISCO, Oct. 30, 2014 /PRNewswire/ -- A growing number of publishers are now adopting an infinite scrolling news feed design popularized by Facebook and Twitter. This new design paradigm has grown in popularity because it does not interrupt the user content consumption experience, resulting in greater engagement and time spent on site. Today, Sharethrough, the leading feed monetization solution for publishers, announced the availability of Infinite Scroll Support, a new capability that allows publishers the flexibility to control the location and delivery cadence of their desktop and mobile inventory. By immediately increasing their visible media inventory, Infinite Scroll Support creates net-new revenue for publishers.

"People have become accustomed to a single, easily navigable feed of content on the web, whether they're on Facebook or a media site like Men's Health," said Dan Greenberg, co-founder and CEO of Sharethrough. "By introducing Infinite Scroll Support as part of our flagship Sharethrough for Publishers (SFP) software, publishers will be able to generate significantly more revenue per session on their sites and apps as people scroll through content in their feeds."

Infinite Scroll Support features include:

Maximized Revenue for Content Feeds: Infinite Scroll allows publishers to decide how many ads they want to serve in a feed and where they want to serve them
Complete Publisher Controls: SFP software provides publishers with the controls to decide on location, frequency, and cadence for each placement in their feed.
Automated Native Ad Creation: Sharethrough's Real Time Templating (RTT) technology enables any form of branded content to be automatically transformed into an elegant native ad that matches the form and function of the publisher's feed.
Hassle Free Integration: Adjust your sponsored content placements with zero development resource and no changes to your ad code

Availability
Infinite Scroll is available now to publishers using SFP. SFP enables publishers to create, manage, and sell in-feed ads across every platform. Top publishers and application developers use SFP to drive revenue through advertising that respects user experience and commands premium rates. With the introduction of Infinite Scroll, publishers now have more flexibility for driving revenue within content feeds.

To learn more about SFP and the new available Infinite Scroll feature, visit the Sharethrough blog.

About Sharethrough
Sharethrough is the leading feed monetization software for content publishers. The company's flagship publisher product, Sharethrough for Publishers (SFP), powers publisher's complete feed monetization strategy, including directly sold campaigns and 3rd party content across their entire suite of properties. The Sharethrough Exchange (STX), the world's largest in-feed ad exchange, is used by brand advertisers to promote all forms of content within the feeds of Sharethrough's publisher partners. Founded in 2008, the company now has over 110 full-time employees and is headquartered in San Francisco with offices in New York, Chicago, and London. Please visit www.sharethrough.com to learn more.

Contact:
Elissa Davis
1-718-355-8722
[email protected]

SOURCE Sharethrough