Sharethrough Announces 100% Viewability Across All Ad Impressions Served

New standard raises the bar for native advertising by ensuring quality consumer engagement

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Dec 03, 2014, 09:00 ET

SAN FRANCISCO, Dec. 3, 2014 /PRNewswire/ -- Sharethrough, the native advertising automation company, today announced that all advertising impressions served across its native advertising exchange will be 100% viewable. Sharethrough is the first native advertising platform to offer guaranteed viewability for impressions served across all platforms, including desktop, tablet, mobile web and mobile apps.

Hundreds of millions in advertising dollars were wasted last year on traditional networks and exchanges where only a third of all display ads were "viewable." Sharethrough aims to set a new standard for in-feed advertising, one of the largest native ad types, to help this emerging category avoid the viewability issues that continue to plague traditional desktop web design.

"As programmatic native advertising solutions are increasingly adopted throughout the industry, it is imperative that as brand advertisers we are able to make sure that ads paid for are, in fact, seen," said Luke Kintigh, Global Content Strategist at Intel. "Today's announcement by Sharethrough to sell inventory on 100% viewable impressions is another example of their continued leadership around transparency and trust."

To make sure an ad is actually viewable, Sharethrough monitors the corners of the viewport (the part of the page in-view) and the corners of the ad using built-in browser javascript properties. When more that 50% of the ad space is visible in the viewport for more than a second, the technology fires a viewable beacon. This technology adheres to the IAB standards for viewability.

A "Viewable CPM" (cost per viewable impression) pricing model directly matches brand marketers' goals from awareness at the top of the funnel to brand metrics like engagement, and favorability in the middle of the funnel.

"We are committed to helping our advertising partners drive brand affinity, and guaranteeing viewability is an important factor for success," said Lauren Wray, VP of Sales at Sharethrough. "We believe this pricing model and unmatched level of transparency will provide our partners with a more effective and efficient content marketing distribution solution."

About Sharethrough

Sharethrough is a leading advertising automation company with a platform for the real-time buying, selling and management of native in-feed advertising. The company's flagship product, Sharethrough for Publishers (SFP), is the complete in-feed monetization solution, powering directly sold campaigns and third-party content across a publisher's entire suite of properties. The Sharethrough Exchange (STX), the world's largest in-feed advertising exchange, is used by brand advertisers to promote all forms of content within the feeds of Sharethrough's publisher partners. Founded in 2008, the company is headquartered in San Francisco with offices in New York, Chicago, Los Angeles, and London. Learn more at www.sharethrough.com.

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SOURCE Sharethrough