Shareablee Releases Social Publisher Ranking for September 2014

TMZ enters the top 10 for the first time and J-14 Magazine leads the teen publishing category

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Shareablee

Oct 09, 2014, 03:00 ET

NEW YORK, Oct. 9, 2014 /PRNewswire/ -- Shareablee Inc. (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking. The September ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 359M actions generated on Facebook, 24M on Twitter and 177M on Instagram.

National Geographic led the top 10 ranking for the fourth consecutive month, drawing 63.46M engaged actions across Facebook, Twitter and Instagram. Of the top 10, The Huffington Post engaged the largest audience on Facebook (12.35M), followed closely by BuzzFeed (10.51M) and Bleacher Report (8.55M). TMZ entered the top 10 for the first time with 5.16M total actions.

Shareablee Social Publisher Ranking

Top US Print and Online Publishers

September 2014

Publisher

Parent Company

Total Actionsi    

Facebook

Twitter

Instagram

(000)

Unique Engaged Audienceii

Facebook

(000)

% Actionsiii

Facebook

% Actions

Twitter

% Actions

Instagram

Industry Average

635

296

63.63%

4.38%

31.99%

1

National Geographic

National Geographic Society

63,463

3,502

9.92%

0.25%

89.83%

2

The Huffington Post

AOL

12,350

8,957

94.14%

4.85%

1.01%

3

BuzzFeed

Buzzfeed, Inc.

10,509

5,241

79.44%

12.90%

7.66%

4

Bleacher Report

Turner Sports

8,552

4,658

73.32%

19.06%

7.62%

5

People.com

Time Inc.

8,411

5,241

88.10%

3.84%

8.06%

6

J-14 Magazine

Bauer Publishing

7,331

3,732

99.08%

0.53%

0.39%

7

Billboard

Prometheus Global Media

6,868

3,657

87.25%

7.86%

4.90%

8

Hollywood Life

PMC

5,175

3,338

93.98%

0.47%

5.55%

9

TMZ

Time Warner

5,160

3,080

88.82%

10.99%

0.19%

10

Us Weekly

Wenner Media

5,036

3,796

88.32%

3.17%

8.51%

i The total actions metric includes post-level likes, shares, favorites, retweets and comments.

ii Unique engaged audience metric references the number of people who engaged with the brand on Facebook.

iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.

The top performing publisher categories ranked by volume of social media actions across all platforms were:

1.    Entertainment (76.22M)
     a.  BuzzFeed (10.51M)
     b.  People.com (8.41M)
     c.  Billboard (6.87M)

2.    General News (38.08M)
     a.  The Huffington Post (12.35M)
     b.  TIME (4.37M)
     c.  The New York Times (3.46M)

3.    Fashion & Style (22.33M)
     a.  Vogue (4.91M)
     b.  Harper's Bazaar (3.58M)
     c.  Cosmopolitan (3.08M)

Fastest growing categories by volume of social media actions were:

1.    Family – 38%
       Fastest growing titles were FamilyFun Magazine and Family Circle with 249% and 53% growth,
       respectively.

2.    Women's Interest & Lifestyle – 27% 
       Fastest growing properties for the category were Working Mother Magazine and SELF Magazine,
       which grew 269% and 66%, respectively.

3.    Business & Finance – 19%
       Driven largely by Fortune with a 116% growth.

The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit http://www.shareablee.com/publisherrankings.

To subscribe to Shareablee rankings, please visit http://www.shareablee.com/insights.

Members of the press, please register at http://www.shareablee.com/press for advanced access.

About the Shareablee Social Publisher Ranking
The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. Shareablee's rankings are designed to shed light on measuring what matters as the media ecosystem matures. To subscribe, please visit http://www.shareablee.com/insights.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

(Note to editors: To receive early notification of rankings before they are distributed over the wire, please register for press access at http://www.shareablee.com/press)

CONTACT:  Esther Koo, [email protected]

 

SOURCE Shareablee

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