Shareablee Releases Social Publisher Ranking for October 2014

Entertainment Weekly enters the top 10 for the first time and Billboard has the largest growth in October

News provided by

Shareablee

Nov 06, 2014, 12:18 ET

NEW YORK, Nov. 6, 2014 /PRNewswire/ -- Shareablee Inc. (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking. The October ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 412.5M actions generated on Facebook, 27M on Twitter and 185.5M on Instagram.

National Geographic led the top 10 ranking for the fifth consecutive month, drawing 67.8M engaged actions across Facebook, Twitter and Instagram. Of the top 10, Billboard had the highest growth in engagement (30%) followed closely by Entertainment Weekly (26%).

Publishers' social activity is expanding across the various platforms, especially shown by the increased share of voice on Instagram. Since August, total actions on Instagram have grown by 22%. In October, the Fashion & Style (7.1M) and Entertainment (3.3M) publishing categories have the largest number of total actions on Instagram.

Social Publisher Ranking

Top US Print and Online Publishers

October 2014

Publisher

Parent Company

Total Actionsi
Facebook
Twitter
Instagram
(000)

Unique Engaged Audienceii
Facebook

(000)

% Actionsiii
Facebook

% Actions
Twitter

%
Actions
Instagram

Industry Average

661

321

65.98%

4.32%

29.70%

1

National

Geographic

National Geographic Society

67,812

3,313

9.20%

0.23%

90.57%

2

The Huffington

Post

AOL

13,258

7,170

94.39%

4.18%

1.44%

3

BuzzFeed

BuzzFeed, Inc.

11,036

6,542

79.26%

11.35%

9.38%

4

Billboard

Prometheus

Global Media

8,927

6,376

90.60%

7.44%

1.95%

5

Bleacher Report

Turner Sports

8,031

3,626

69.69%

22.12%

8.19%

6

J-14 Magazine

Bauer Publishing

7,493

3,291

98.94%

0.80%

0.26%

7

People.com

Time Inc.

7,369

3,533

88.67%

3.26%

8.07%

8

Us Weekly

Wenner Media

5,896

3,681

90.96%

2.52%

6.52%

9

Entertainment

Weekly

Time Inc.

5,403

3,971

94.91%

3.68%

1.41%

10

Vogue

Conde Nast

5,246

667

23.53%

2.73%

73.73%

i The total actions metric includes post-level likes, shares, favorites, retweets and comments.

ii Unique engaged audience metric references the number of people who engaged with the brand on Facebook.

iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.

The top performing publisher categories ranked by volume of social media actions across all platforms were:

1.    Entertainment (72.52M)

a.    BuzzFeed (11.04M)
b.    Billboard (8.93M)
c.    People.com (7.37M)

2.    General News (40.62M)

a.    The Huffington Post (13.26M)
b.    TIME (4.80M)
c.    The New York Times (4.76M)

3.    Fashion & Style (22.50M)

a.    Vogue (5.25M)
b.    Harper's Bazaar (3.92M)
c.    Cosmopolitan (3.44M)

Fastest growing categories by volume of social media actions were:

1. Sports – 315%

Fastest growing title was Sports Illustrated with 80% growth.

2. Auto – 75%

Fastest growing properties for the category were Yahoo! Autos, Car and Driver and Automobile Magazine, which grew 1,363%, 65% and 54%, respectively.

3. Fashion & Style – 74%

Driven largely by Yahoo! Shine and Refinery29 with 191% and 55% growth, respectively.

The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit https://shareablee.wufoo.com/forms/download-the-publisher-rankings/.

To subscribe to Shareablee rankings, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.

Members of the press, please register at http://www.shareablee.com/press for advanced access.

About the Shareablee Social Publisher Ranking
The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. To subscribe, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

Media Contact | Tracy David
[email protected]

SOURCE Shareablee

Related Links

http://www.shareablee.com

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