Shareablee Ranks Top Ten TV Networks in August 2015
ESPN tops ranking, FXX sees largest growth in August
NEW YORK, Sept. 16, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released an August ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 480 million social actions (322 million on Facebook – likes, shares and comments, 29 million on Twitter – retweets, favorites, 125.1 million on Instagram – likes, comments, 3.8 million on YouTube – likes, dislikes, comments) and saw a 13 percent decrease in total social actions compared to July 2015. This was largely driven by a 21 percent decrease in total Facebook actions from the previous month.
ESPN, led by the program SportsCenter, ranks number one with 59.4 million total actions across Facebook, Twitter, Instagram and YouTube. Telemundo ranked number one on Facebook with 40.7 million actions, ABC ranked number one on YouTube with 834.5 thousand actions, and ESPN ranked number one on Twitter and Instagram with 6.6 and 32.5 million actions, respectively. Fox News won the news category with 29.9 million actions. FXX grew 125 percent, the largest growth in the TV Network category during the month of August, driven by The League's social promotion of its upcoming season. ABC captured the most social amplification of any TV network with 6.6 million shares and retweets on Facebook and Twitter.
| Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence |
||||||
| August 2015 |
||||||
| Rank |
Network |
Total Actionsi Facebook YouTube |
Total Contentii Facebook YouTube |
Actions to Facebook YouTube |
Fans & Facebook YouTube |
|
| Category Average |
8.6M |
4,015 |
100 |
48.9M |
||
| 1. |
ESPN |
59.4M |
12,369 |
239 |
117.3M |
|
| 2. |
Telemundo |
44.5M |
15,087 |
592 |
35.5M |
|
| 3. |
MTV |
43.6M |
6,704 |
141 |
145.8M |
|
| 4. |
ABC |
39.3M |
17,017 |
97 |
191M |
|
| 5. |
ABC Family |
33.5M |
7,644 |
315 |
50.3M |
|
| 6. |
NBC |
31.9M |
14,773 |
98 |
153.1M |
|
| 7. |
Fox News |
29.9M |
12,364 |
424 |
33.4M |
|
| 8. |
Univision |
23.4M |
15,835 |
196 |
56.2M |
|
| 9. |
E! |
18.4M |
7,590 |
207 |
42.1M |
|
| 10. |
CBS |
15.2M |
13,916 |
32 |
227.7M |
|
| i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets, comments and dislikes for all properties under each brand across platforms. |
|
| ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms. |
|
| iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. |
|
| iv Total fans/followers includes average fans/followers for all properties under each brand as of August 31, 2015. |
Other notable findings include:
- The Top Five TV shows by engagement: SportsCenter, ESPN (30 million actions), Pretty Little Liars, ABC Family (27.2 million actions), El Senor de los Cielos, Telemundo (15.2 million actions), Teen Wolf, MTV (10.1 million actions), Today Show, NBC (8.9 million actions)
- The Top Five TV Networks on Facebook: Telemundo (40.7 million actions), ABC (30.3 million actions), Fox News (27.8 million actions), NBC (26.3 million actions), ESPN (20.3 million actions)
- The Top Five Networks on Twitter: ESPN (6.6 million actions), MTV (5 million actions), ABC (3.1 million actions), ABC Family (2.5 million actions), E! (1.6 million actions)
- The Top Five Networks on Instagram: ESPN (32.5 million actions), MTV (21.5 million actions), ABC Family (20 million actions), E! (7.7 million actions), ABC (5 million actions)
- The Top Five Networks on YouTube: ABC (834.5 thousand actions), NBC (558.1 thousand actions), HBO (337.9 thousand actions), FOX (303.6 thousand actions), TBS (303 thousand actions)
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, and YouTube.
Media Contact:
Kara Lawson
Email: [email protected]
Mobile: +1.917.808.6402
SOURCE Shareablee Inc.
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