Share a Bit of "Hope.ly" this Holiday Season

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Dec 02, 2014, 09:47 ET

WASHINGTON, Dec. 2, 2014 /PRNewswire-USNewswire/ -- Today is Giving Tuesday, and social media will be buzzing all day with posts from terrific people (like yourself) sharing their support of various nonprofit organizations and causes.

While you're in this giving and sharing mood, the Red Cross and Bitly have teamed up to create hope.ly—a new social tool that allows you to shorten links and help to increase donations to support the Red Cross.

Here's how it works:

When you share content using a hope.ly link—just as you normally do through Bitly— A ribbon will automatically appear over the content that the user shares, urging people to donate to the Red Cross. The donate button within the ribbon will drive people to the Redcross.org donation page. Cool, right?

The hope.ly link is available December 2 to December 31.

Every hope.ly you share could make a difference, so visit Bitly.com to create a hope.ly link and start sharing today.

For more blog posts from the Red Cross, visit http://www.redcrosschat.org.

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SOURCE American Red Cross