Shapiro+Raj Hires Gill Potter as Managing Director for San Francisco

Will Lead From New Office Space Being Developed in the Financial District

News provided by

Jun 08, 2015, 02:10 ET

CHICAGO, June 8, 2015 /PRNewswire/ -- Shapiro+Raj, a leading independent insights and inspiration company, has hired Gill Potter as Managing Director. In his new role, Gill will lead the San Francisco strategy and consulting services as well as the company's analytics capability.

Shapiro+Raj has been on a strong growth trajectory in double digits so far this year, adding a number of new assignments from existing clients and strategic new business wins. The company has also grown staff by over 20 people since the beginning of the year along with the expansion of its New York Office. In this new position, Potter will lead a dynamic strategy and analytics team that will better support West coast clients and enhance Shapiro+Raj's research, analytics, insights, and ideas capabilities.

"After many years working with Zain as a client, it is an honor to work with him and Shapiro+Raj as their San Francisco managing director," said Potter. "The work we did together and the success it brought my teams was the exact reason I wanted to be a part of S+R's future. We are taking a path that no one has trekked before, blending decades of market research, strategic tools, and some of the best minds in the industry. I am excited to bring this capability to the city by the bay."

"Gill is a great addition to our team and the perfect leader for our San Francisco operations," said Zain Raj, CEO of Shapiro+Raj. "Our goal at Shapiro+Raj is to bring clients the most enduring human truths so they can make impactful decisions in the Insight Economy™. Gill comes from the world of our clients, bringing with him decades of innovative and analytical thinking. I am proud to have him as part of our organization and am excited to see the success he is poised to achieve."

Gill is a pioneering and systematic leader with 20+ years of success in building, growing, and transforming companies. He is skilled in deconstructing complex marketing and operational questions with advanced analytical techniques, to develop creative solutions that have significant impact to both the top and bottom lines. He is known to be a calm and flexible leader who has built teams that far exceed performance expectations.

To best support clients on the west coast, Shapiro+Raj will be establishing a formal office in the near future.

About Shapiro+Raj
Shapiro+Raj is a new strategy and research company for the Insight Economy™, connecting Shapiro's 60-year leadership in research, insights and analytics with new world brand strategy, innovation and ideation capabilities. Shapiro+Raj delivers deep, enduring insights and inspired ideas to help its Fortune 500 clients improve the value of their brands while driving profitable growth of their business. Headquartered in Chicago, the independent firm also has offices in New York, Stamford and San Francisco.

SOURCE Shapiro+Raj