Shapiro+Raj Announces Strategic Partnership with Insight Garden

Partnership offers Integration of Research and Insights with Omni-Channel Media Targeting

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Jan 20, 2015, 06:00 ET

CHICAGO, Jan. 20, 2015 /PRNewswire/ -- Shapiro+Raj, a Chicago-based independent research and insights company has inked a strategic partnership with Insight Garden, a boutique media planning company headquartered in Whiting, Indiana.

The market research industry is evolving along with marketing as a whole. While there has been widespread adoption of new technologies, there has not been a movement to provide clients with deeper, meaningful insights that can lead to ideas that deliver profitable growth. The Shapiro+Raj/Insight Garden partnership creates the ability to connect primary research with optimal media/channel usage of target customers. The result will be insights that give companies the ability to better understand their customers when, where and how they want to be reached.

"In today's hyper-complex and hyper-competitive marketplace, clients need more than research data from their market research partners," said Zain Raj, Chairman and CEO of Shapiro+Raj. "They need powerful insights to win in this challenging omni-channel environment. There is a critical need to integrate the message with the medium. Mark and his team at Insight Garden will provide this dimension for our clients and Shapiro+Raj will provide world-leading market and consumer research for Insight Garden's clients."

Today's economy has shifted from a focus on information to a focus on insights. While many marketers continue to struggle with vast amounts of data, this new economy is powered by a deep understanding of customers and their impact and influence on the business. Shapiro+Raj specialize in delivering this type of profound consumer understanding. "The integration of insights with relevant and important connection points, make the insights immediately more powerful and actionable," said Raj.

"We are very excited to partner with Shapiro+Raj," Mark Dominiak, Principal Strategist of Insight Garden. "I've known and collaborated with Zain for more than 15 years and believe that we at Insight Garden can help deliver on his vision of being the best insights company by providing a very compelling point-of-view about how respondents consume, interact, and relate to their media and connection choices."

This strategic partnership will begin effective February 1, 2015.

About Shapiro+Raj
Shapiro+Raj is an independent research and insights company. Shapiro+Raj serves Fortune 1000 clients in CPG, retail, healthcare and pharma and professional services. With a 60 year heritage, Shapiro+Raj has been at the forefront of research innovation, creating methodologies and tools such as Iconometrics, Pillscape, Packagescape, Natural Share, Ideal Space and Withinsight. To contact Shapiro+Raj, call or email Owen Shapiro at 312-321-8134 or [email protected].

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