Shanda Interactive and Ku6 Complete Asset Sale and Purchase

SHANGHAI, and BEIJING, Aug. 17 /PRNewswire-Asia/ -- Shanda Interactive Entertainment Limited ("Shanda") (Nasdaq: SNDA), a leading interactive entertainment media company in China and Ku6 Media Co., Ltd. (formerly named Hurray! Holding Co., Ltd.) ("Ku6") (Nasdaq: KUTV), a leader in online video portal operations in China, today announced that Shanda and Ku6 have completed the asset transactions entered into on June 1, 2010. Ku6 acquired 75% of an online audio business from Shanda in exchange for 415,384,615 newly issued ordinary shares of Ku6 and acquired the remaining 25% from a minority shareholder in exchange for 138,461,539 newly issued ordinary shares of Ku6. Shanda acquired Ku6's recorded music and wireless value-added services businesses in exchange for an aggregate of US$37,243,904 in cash.

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) ("Shanda") is a leading interactive entertainment media company in China, offering a broad array of online entertainment content on an integrated service platform to a large and diverse user base. Shanda offers its high quality entertainment content through its subsidiaries and affiliates, including Shanda Games, Shanda Literature, Ku6, and various other online community and business units. The broad variety of content ranges from massively multi-player online role-playing games (MMORPGs) and advanced casual games, to chess and board games, e-sports, literature, film, television, mobile ringtones and music, etc. By providing a centralized platform through which Shanda can deliver its own content as well as third-party content, Shanda allows its users to interact with thousands of other users while enjoying some of the best entertainment content available in China today. Shanda: "Interaction enriches your life". For more information about Shanda, please visit http://www.snda.com .

About Ku6 Media Co., Ltd.

Ku6 Media Co., Ltd. (Nasdaq: KUTV) is a leading online video company in China. Through its two premier online brands and online video websites, www.ku6.com and www.juchang.com , Ku6 provides video information service and entertainment in China. As a leading online video portal, www.ku6.com provides a video platform for sharing and watching user-generated content. It also provides online video news, reports, and other interactive entertainment programs for its users. Ku6's www.juchang.com offers a broad array of copyright compliant content, such as movies, television series, and other video programs sourced from Ku6's global content partners, with all content having high definition quality and fast download speeds for seamless viewing. For more information about Ku6, please visit http://www.ku6.com .

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements, which include without limitation statements regarding Shanda's and Ku6's respective abilities to achieve synergies with their respective acquisitions and to capture opportunities in the internet and media market in China. The accuracy of these statements may be affected by a number of risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including: the risk that this or any future transaction will not create the operational and financial results that the management and boards of directors of Shanda and Ku6 expect, including in particular the possibility that this transaction may not be accretive to earnings in any future period or that Shanda or Ku6 will not continue to be able to attract users in China; the risk that Shanda or Ku6 will not be able to effectively manage or utilize their respective acquired assets; the risk that the popularity of video or audio-related online services or other interactive media will not continue to grow or that it may decrease; the risk that this and any future transaction could divert management's attention from Shanda's or Ku6's operations, which could adversely affect results of operations; and the risks outlined in our filings with the Securities and Exchange Commission, including our registration statements on Form F-1. We do not undertake any obligation to update this forward-looking information, except as required by law.

    For more information, please contact:

    For Shanda:
     Dahlia Wei, IR Associate Director
     Elyse Liao, IR Senior Manager
     Phone: +86-21-5050-4740 in Shanghai
     Email: [email protected]

    For Ku6:
     Matthew Zhao
     Investor Relations Officer
     Phone: +86-10-5758-6818 in Beijing
     Email: [email protected]

SOURCE Shanda Interactive Entertainment Limited

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