Shamrock Farms Launches It's Protein-Packed On-The-Go Milks at Walmart

Brand kicks off a national back-to-school sweepstakes, promotes healthy snack menu

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Jun 25, 2015, 10:30 ET

PHOENIX, June 25, 2015 /PRNewswire/ -- This week, Shamrock Farms mmmmilk and its beloved 'spokescow' Roxie will moooove into select Walmart stores nationwide. The retailer will be offering 12-oz single serve sizes of Shamrock Farms' delicious, protein-packed regular, chocolate and strawberry milk. The new availability expands Shamrock Farms' reach and allows more families to experience the brand's pledge to offer pure, fresh, nutritious milk with no added hormones.

Each Shamrock Farms mmmmilk variety offers more than 25% of the daily recommended value of protein, along with eight other essential nutrients naturally found in milk. "Our milks are available nationwide in some of the top quick service restaurants, and now we're thrilled to be offering even more families a delicious way to enjoy on-the-go nutrition with our most popular single serve milk varieties," said Sandy Kelly, Vice President of Marketing for Shamrock Dairy.

To celebrate the expanded distribution, Shamrock Farms wants to help one lucky family start the school year right. "Shamrock Farms has a longstanding commitment to supporting communities and we are kicking off our Walmart availability with the ultimate back-to-school sweepstakes," said Kelly.

Roxie's Ultimate Back-To-School sweepstakes offers one winner a mega-shopping spree worth nearly $5,000. Prizes include Walmart Gift Cards to help stock up on school supplies, groceries and a new wardrobe. The sweepstakes is open to people ages 18 and older; to enter visit www.shamrockfarms.net/walmart

As part of the single serve milk debut in Walmart stores, Shamrock Farms aims to inspire busy moms shuffling kids between camp, sports practice and friends' houses to shake up their families' afternoon snack routine. Shamrock Farms is launching Roxie's Midday Menu which features protein-packed, delicious snacks that pair perfectly with the refreshing single serve milk varieties. The recipes are healthy, simple to make and sure to please kids of all ages.

The Shamrock Farms mmmmilk will be available in more than 1,250 Walmart stores across the country. For more information on availability, Roxie's Midday Menu and the back-to-school sweepstakes, visit www.shamrockfarms.net/walmart.

About Shamrock Farms

Shamrock Farms, one of the largest family-owned and -operated dairies in the U.S. and boasting its own farm with more than 10,000 traditional and organic milking cows, produces and distributes a wide variety of farm-fresh dairy products to nourish families. Shamrock Farms mmmmilk can be found in over 35,000 SUBWAY®, Arby's and Wendy's restaurants nationwide. All Shamrock Farms products are made with milk from cows not treated with the artificial growth hormone rBST. Shamrock Farms, which has processing facilities in both Arizona and Virginia, is a division of Shamrock Foods Company, a family-owned and -operated business founded in 1922 in Tucson, Ariz. For more information, visit www.shamrockfarms.net.

Contact: Erin Gordon
312-929-0514
[email protected]

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SOURCE Shamrock Farms