SGN Launches Sweet New Ad Campaign Starring Dr. Ken Jeong For Its Mega-Hit Cookie Jam
Ad Series Promoting the Chart-Topping Mobile Game Planned for This Fall Into Next Spring
LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- SGN, the fastest growing major U.S. mobile games studio, has partnered with doctor turned comedian and actor, Dr. Ken Jeong, on its sweet new Cookie Jam advertising campaign launching globally today. On the heels of its $130 million strategic investment deal, SGN will use the series of deliciously funny ads to further broaden the audience for Cookie Jam. Since its February 2014 launch, the mobile game has consistently been in the top-grossing global game charts, and was named Facebook's Game of the Year 2014. The game is currently available for free download in the App Store, Google Play, Amazon Appstore and on Facebook.
"I had a great time teaming up with SGN on the new ads for Cookie Jam," said Ken Jeong. "Creatively, I loved working on these spots. There was a genuine sense of collaboration and vision that helped to shape a great series of ads."
"We've built an incredibly strong user base for Cookie Jam with over 60 million downloads, and have tremendous confidence that the new ad creative will propel this game to the next level," said Josh Brooks, SVP brand strategy and marketing. Adding, "Dr. Ken is wickedly smart and unabashedly silly at the same time. With his wide appeal, this campaign is primed to broaden SGN's mobile gaming audience. The commercial spots will be a great tool to promote the game across TV, mobile, and social channels."
The ads were created and produced by LA based advertising and production agency, Stun Creative. To view the new Cookie Jam spot, please visit here.
Cookie Jam is the tastiest match-3 game on mobile. Sprinkled with exciting new twists, this match-3 puzzle game is equal parts fun yet challenging. Players whip their way through more than a thousand addictively sweet recipe-solving levels by concocting scrumptious combos and utilizing unique power-ups. With 20 new levels in colorful worlds added every week, the fun never ends.
ABOUT SGN
SGN is a leading cross-platform mobile games studio, delivering highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon. Founded by MySpace Co-Founders Chris DeWolfe and Aber Whitcomb, and former Fox executive Josh Yguado, SGN's strong executive team with stellar programming and creative talent has established the company as a leader in the mobile gaming industry. SGN's acquisitions include Mindjolt, SGN, and Mob Science. SGN's proprietary MasterKey technology deploys games seamlessly across multiple platforms, allowing players to interact with friends regardless of the device or site they prefer. SGN operates with a global presence with offices in Los Angeles, San Francisco, San Diego, Palo Alto and Buenos Aires. For more information about SGN, please visit www.sgn.com
Photo - http://photos.prnewswire.com/prnh/20150915/266553
SOURCE SGN
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article