SFA Changes Name to REAL INTEGRATED

BLOOMFIELD HILLS, Mich., March 17, 2011 /PRNewswire/ -- Dean Friedman, President and CEO of SFA, has announced that the agency will be called REAL INTEGRATED to better reflect the way it now does business.  With a cadre of creative, strategic, and experienced marketing professionals, REAL INTEGRATED has the in-house capability to satisfy the ever-changing and dynamic marketing needs of a growing list of clients.

"In a world where messaging is seen in a new context almost every day, we must think in a new paradigm," said Friedman, who will remain as CEO of REAL INTEGRATED.   "We know that at REAL INTEGRATED we have all the skill sets needed for the new world of marketing. As an agency we are ready for whatever comes next."

In addition to the name change, Friedman has implemented a new management structure to insure successful implementation of the agency's expanded list of client services.  Friedman will be CEO of the Agency and lead the executive committee.  John Ozdych, President and Creative Director will head up the Consumer Division.  Bill Eubanks will continue as President of the Co-op Services Group.

John Ozdych looks at the name change as an opportunity to redefine integrated marketing. "More than integrating messages across media channels, we have the ability to integrate messages into people's lives," said Ozdych. "Real is the new ideal. We design programs that make real, relevant connections for our clients."

SFA was started in 1954 as an agency that focused on the advertising and promotion of the movie industry.  It has evolved since that time to represent clients in the retail, entertainment, tourism, banking, restaurant business, defense industry, insurance industry, and many others.  SFA is known for developing effective strategic and creative programs.  Its award-winning campaigns are well recognized in Metro Detroit and throughout Michigan.

REAL INTEGRATED is a full service marketing and communications firm providing real solutions with teams of multidiscipline professionals.  Its mission is to build real and relevant connections between consumers and brands and to enhance the customer relationship through integrated campaigns, digital advertising, broadcast, brand development, web development, social and mobile media, and media planning,  with a relentless focus on what's next.

REAL INTEGRATED is headquartered at 40900 Woodward Ave. Suite 300, Bloomfield Hills, MI 48304 and can be reached at 248-540-0660 or through the website www.realintegrated.com

SOURCE REAL INTEGRATED