Seth Solomons Returns to Wunderman as CEO, North America
NEW YORK, Sept. 9, 2015 /PRNewswire/ -- Wunderman CEO Mark Read has named Seth Solomons its CEO, North America. With over 20 years of global experience, Seth brings to Wunderman and its clients, strategic thinking, dynamic leadership and a history of innovative solutions that produce results. Seth has a wealth of knowledge in advertising, media, integrated marketing and technology as well as a successful record as a team builder. Based in New York, he will lead Wunderman's 2,200+ people in 43 office across North America and serve on Wunderman's Executive Board and report directly to Mark Read.
"Throughout his career, Seth has demonstrated an unwavering commitment to clients, providing them with insight-driven ideas," said Mark. "He brings a high energy level and a strong perspective on the value and power of creativity and data."
Seth spent the last two years at R/GA, first as Managing Director of the NY office and then President, R/GA US. Seth was also the global chief client services officer where he was responsible for several global capabilities, including: client services, analytics, planning, CRM, media, content and partnerships as well as digital advertising. Additionally, he played a major role in attracting new clients and talent to the agency. Seth supported clients such as Samsung, L'Oreal Paris, Nike and Verizon. Under Seth's leadership, R/GA NY won 29 Lions and 2015 Agency of the Year at the Cannes Lions International Festival of Creativity.
Before R/GA, Seth was the CEO of CRM365, a platform-based start-up focused on using data to deliver more relevant content to consumers 365 days/year.
Prior to that, Seth spent 12 years at Digitas where he served as Global Chief Marketing Officer. He was the lead architect of the Digitas client diversification and growth strategy where he helped to double the agency's revenue in less than 5 years. Seth was also responsible for managing the agency's value proposition, leading the marketing, media, technology, and strategy & analytics capabilities.
Seth returns to Wunderman, where he served as an SVP, account director from 1992-2000. During his tenure, he led efforts on American Express, Nabisco and Astra Zeneca.
"I decided to return to Wunderman because it's an exciting point in time in the evolution of a great agency," said Seth. "Mark has assembled a very strong team. There is depth at every level and I am proud to be a part of Wunderman once again."
In 2007, Seth was named to Advertising Age's 40 Under 40 list. A graduate of Syracuse University, he serves on the advisory board of the S.I. Newhouse School of Public Communications.
About Wunderman
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefonica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com and @wunderman.
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SOURCE Wunderman
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