ServTrax Adds Sales Analytics to MarkeTrax

ATLANTA, Aug. 6, 2014 /PRNewswire/ -- ServTrax, the IT channel's premier provider of asset and support contract management solutions, announced today the expansion of its MarkeTrax application to include sales analytics.

"MarkeTrax, released Q4 2013, utilizes the same data set harvested by other applications within our TRAX platform to provide our business partners with the ability to mine historical customer sales and contract data and help them tailor the way they market and communicate with their install based customers. The new sales analytics functionality allows our partners to incorporate their customers' past purchasing trends to more effectively target and time marketing campaigns or simply notify them regarding product information specific to their operations," said President and CEO Karl Pontius.

ServTrax has been an industry leader in asset and support contract management for more than a decade. Today, ServTrax customers use TRAX to manage over $750 million of support revenue on more than 1.5 million assets and over 150 different manufactures. For more information about ServTrax visit www.servtrax.com or [email protected].

SOURCE ServTrax