Serif Teams Up With Parago to Take on North America With Great Consumer Incentives

LEWISVILLE, Texas, Aug. 3 /PRNewswire/ -- Serif Ltd, the UK's leading independent design, publishing and creative software developer, today announced a partnership with Parago (www.parago.com) to develop and deliver consumer incentive solutions to help drive Serif's growth in North America.

Serif is offering robust incentives for its award-winning range of Professional and Home software solutions, making it easier for consumers to get acquainted with the powerful set of design tools.

"Consumer incentives are a critical part of our North American expansion strategy. Our products are selling at a rapid rate, so we knew we had to look for a strategic partner to ensure flawless and timely execution of our incentives," stated Michael Zavala, Vice President, Sales & Operations for Serif.

Serif is providing a wide range of cash-back incentives through online and distributor channels, ranging from $25 to $100. Incentives are delivered on a fully custom prepaid Visa® debit card. Zavala added: "Parago is the clear standout in the industry in terms of delivery, scale and customer satisfaction. They have provided us with the certainty that our customers will be handled properly in alignment with our marketing objectives. Not only this, the fully customized card and materials will give Serif great brand extension and awareness in the marketplace."

Parago is the only single source provider of consumer incentives and prepaid card program manager, providing tremendous efficiencies for clients and more rapid reward delivery for customers.

"Consumers are looking for great products and great deals," stated Juli Spottiswood, President & CEO of Parago. "Companies like Serif are able to maximize their marketing efforts by introducing a strong consumer incentive to market, combined with a fully branded prepaid card experience. Our research shows that 93% of consumers will go out of their way for a good deal – especially since the recent recession. Smart marketers are capitalizing on that demand with strategic consumer incentive campaigns."

Parago supports an extensive range of sales and consumer incentives for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by its innovation and effectiveness, but its industry-best client retention rate and consistently strong growth.

For more information on Serif and its award-winning software visit www.serif.com. For more information on Serif, please contact Clare Homer at [email protected] or 0115 914 9042.

About Serif

Serif is the publisher of the award-winning software range that includes PagePlus®, PhotoPlus®, DrawPlus®, WebPlus®, AlbumPlus®, MoviePlus®, PanoramaPlus® and Digital Scrapbook Artist® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif as been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users round the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers, employees and sales channels. Parago provides a full range of corporate and consumer incentive programs to Fortune 500 companies. Its offerings include incentive solutions targeted at customer acquisition and retention, and sales and channel incentives solutions. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com.

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Juli Spottiswood

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88106

SOURCE Parago

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