Serendipity Labs Coworking Redefining Dallas Fort Worth Worklife

Worth Coworking, LLC is bringing upscale coworking network to the Metroplex

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Jun 27, 2016, 12:01 ET

RYE, N.Y., June 27, 2016 /PRNewswire/ -- New York based Serendipity Labs Coworking is today announcing that Worth Coworking, LLC., an affiliate of Worth Hotels, LLC, a franchisee of Intercontinental Hotels Group (IHG) and Marriott Hotels, has become the exclusive Serendipity Labs franchise development partner for the Dallas-Fort Worth Metroplex (DFW). Plans include opening nine upscale coworking locations in urban and suburban markets. An early 2017 opening is planned for the first location.

Brand standard rendering for all Serendipity Labs locations.

Doug Denman, CEO, Worth Coworking, LLC., is exclusive franchisee for Serendipity Labs Coworking in the Dallas/Fort Worth Metroplex. The first Lab is scheduled for early 2017, with nine urban and suburban locations throughout the area.

Serendipity Labs members represent a cross section of industries and include entrepreneurs, independent workers, and employees of established companies who are looking for inspirational and flexible workspace as a way to cut down on commuting, to reduce long term office lease obligations or just to escape a home office. They are also attracted by the many opportunities to collaborate with other professionals and build their networks. "Coworking is the next great hospitality industry category," says Doug Denman, President of Worth Coworking. "Serendipity Labs members will appreciate the upscale experience and unmatched hospitality from every location, urban or suburban. Being able to trust the technology and service level makes it possible for our members to unlock their full potential," said Denman.

Each location will be managed by Worth Coworking, LLC to Serendipity Labs' upscale brand standards, and will offer memberships for coworking access, day passes, dedicated workstations, private offices and team rooms. Members will be able to use the event space, worklounge, labcafe and meetup rooms, and participate in a full schedule of day-time and evening programming, meetups, and seminars. Members can easily reserve workspace or meeting rooms at any Serendipity Labs location across the country via the Serendipity Labs mobile app and website, including the ten Labs throughout the Greater Houston Area which were announced June 13.

"Serendipity Labs supports the way people want to work today. Thirty percent of the U.S. workforce now chooses where and when they work. Companies are supporting this mobility and choice with coworking memberships," says John Arenas, CEO of Serendipity Labs Coworking. "About 45 percent of our members are employees of established companies who have their monthly membership paid by their organization, 20 percent are start-ups, and 35 percent are independent professionals. More than 40 percent of our members are women – which is double the industry average."

Serendipity Labs is one of the fastest growing coworking networks in the country with over 100 locations now in its development pipeline nationwide. Worth Coworking, LLC was selected because of its commitment to excellence and quality. The parent company, Worth Hotels, LLC, has won three consecutive Quality Awards, including the IHG Torchbearer Award in 2015 for superior service for Candlewood Suites Fort Worth West.

"Serendipity Labs Coworking is all about delivering a better way to work, that helps our members maintain business momentum and balance their worklife," says Doug Denman, CEO of Worth Coworking. "The DFW market is underserved. The workforce here and the companies they work for, could use more flexibility. Companies are looking to extend their corporate real estate footprint without long term obligations. The time is right for a coworking network that helps members and their organizations redefine worklife."

Serendipity Labs CEO, John Arenas agrees. "Our data shows tremendous potential demand for a network of upscale coworking locations throughout the Metroplex. Doug Denman and his team at Worth Coworking have the local knowledge and depth of experience developing and operating hotels that will drive our success across the Metroplex. We look forward to serving the DFW community together."

About Serendipity Labs, Inc.
Headquartered in Rye, NY, Serendipity Labs, Inc., was established in 2013 by industry leader John Arenas. (www.serendipitylabs.com). Serendipity Labs Coworking delivers an upscale experience for mobile professionals, independent workers and project teams. It offers day passes, part-time and full-time coworking memberships, dedicated private offices and team rooms in its exclusive network across the U.S. Corporate membership, with central billing and reporting are available. The Serendipity Labs mobile app for iPhone and Android means making reservations is quick and easy. Its cloud-based, proprietary OASIS^® technology platform is enterprise-class and meets the highest security standards. Serendipity Labs is growing through owned, managed and franchised locations in office buildings, high-rise residential projects, hotels and retail properties throughout the U.S.

About Worth Coworking, LLC
Worth Coworking, LLC was created to develop and operate Serendipity Labs locations. As the exclusive franchisee for the Dallas-Fort Worth Metroplex, Worth Coworking will roll out a development plan that will total at least nine locations. Worth Coworking is actively engaged in analyzing additional markets in Texas and beyond. Doug Denman, CEO, Worth Coworking, LLC., is a board member of Serendipity Labs, Inc.

Worth Coworking, LLC is an affiliate of Worth Hotels, LLC, a hotel development and management company with the mission to provide ridiculously clean hotel facilities and team members that are passionate about hospitality.

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SOURCE Serendipity Labs, Inc.