Serenata Expects Sales of Christmas Flowers to Grow

LONDON, Nov. 11, 2010 /PRNewswire/ -- There will be much more than just presents under the tree in British homes for Christmas this year. Flowers will also be on many UK Christmas shopping lists, according to the leading online florist Serenata Flowers.

With festive floral sales continuing to increase, it's a sure sign the UK economy is gaining ground and the recovery is well under way.

"We expect orders for Christmas Flowers by Post to increase another 30% over last year. This suggests the lower unemployment rate we've been experiencing in the UK combined with the growth we've had in the construction, manufacturing and hospitality industries is beginning to spread. Now, people not only have more disposable income, but they're also a lot less worried about falling back into recession," explained Peter Ahl, Managing Director of the award-winning online florist Serenata Flowers.

The online flower store has also experienced a significant increase in the number of early Christmas orders, which suggests consumers have learned from the recession and are planning ahead.

"The numbers suggest we'll have a better Christmas across the board than we have the last few years. More consumers are preplanning their gifts and we believe this is a direct result of the recession -- people are budgeting, saving and organising their money, rather than impulse shopping," Ahl added.

Business is booming for florists. The industry expects to sell over half a million Christmas flowers and bouquets this year alone. And according to Serenata's statistics, over fifty percent of all Christmas flower deliveries will be ordered online.

The Christmas flowers UK delivery service is extremely popular with consumers outside the UK who wish to send flowers and gifts to friends and loved ones living in Britain. Serenata believes the increasing number of British expats buying flowers online is a good indication that, while consumers are spending more than they did during the recession, travel budgets remain tight.

"Sending flowers is still one of the best ways to show someone love and affection, which can be extremely difficult when long distances are involved. Combine beautiful blossoms and gifts of all kinds with the convenience of buying flowers online, however, and consumers can find the perfect gift for anyone, no matter where they are in the world," said Ahl.

About Serenata: Serenata, one of the largest independent UK online florists, sends flowers across the capital and the UK seven days a week, including deliveries to and from over 150 countries worldwide.

Serenata offers free flower delivery throughout the UK. It handles early morning, late evening 'avoid the school run' deliveries, same day and next day orders as well as delivery on Saturdays and Sundays.

For more information contact Serenata Flowers on 0800 047 0310

Serenata Commerce Ltd

Lakeside House, 1 Furzeground Way, Stockley Park

Heathrow, London, UB11 1BD

SerenataFlowers.com

SOURCE Serenata Flowers