SeQuel Response hires data analyst to further enhance targeting capabilities

EDEN PRAIRIE, Minn., Feb. 28, 2019 /PRNewswire/ -- Direct mail and digital marketing agency SeQuel Response announced today that it added more talent to its data department, accelerating the growing company's ability to help brands reach more of their best prospects in a shorter period of time.

Yuemin Xu joins SeQuel Response as a Data Analyst, a role in which she will manage large datasets, create reports for clients' marketing efforts, translate data, analytics and insights into strategic recommendations for clients and maintain sQoreboard, SeQuel's proprietary online analytics tool.

"With Yuemin on the team," said James Fussy, SeQuel's Vice President of Data & Analytics, "we can process match-backs, build models, deliver reports and update dashboards at an even faster rate. This increased speed and efficiency allows our clients to be more accurate and nimble in their targeting."

Extending its capacity further affords SeQuel the ability to run multiple analyses at the same time and make adjustments on the fly. The agency also plans to utilize Xu's programming skills to automate in-house processes, which will allow them to run tests and deliver results to their clients at an accelerated pace.

Chosen from a pool of nearly 300 candidates, Xu comes to SeQuel with a strong data science and research background. She worked as a research assistant on numerous database marketing projects while earning both a bachelor's degree in statistics and a master's degree in data science from the University of Minnesota. She was also a Data Analyst Intern at Lenovo, where she played a key role in various data management initiatives.

"Xu is extremely bright and talented, and we appreciated her genuine and honest disposition during interviews," Fussy said. "We feel she will fit in seamlessly within the SeQuel culture."

About SeQuel Response

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns.

In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest growing private companies in the U.S., and the reason for the sharp growth is simple.

SeQuel's direct marketing experts and data scientists have developed a proprietary testing methodology called FaQtor Test, which utilizes predictive analytics to quickly uncover hidden performance insights, saving clients millions and optimizing response 400 percent faster than A/B testing.

Visit sequeldm.com to watch a short animation that explains how FaQtor Test is dramatically accelerating growth for many of the nation's leading consumer brands.

For any business and/or media inquiries, please contact Collin Carroll at 952-913-5105, or email him at [email protected].

SOURCE SeQuel Response

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http://www.sequeldm.com