Seqr Breaks New Ground Within iGaming

STOCKHOLM, Sweden, Dec. 27, 2016 /PRNewswire/ -- Vera&John is the first iGaming operator to offer Seqr as a payment tool to their customers. Initially customers can top up their accounts by using Seqr on their mobile. Moreover, new customers can register a gaming account at Vera&John in a very simple and fast way via the Seqr app. In the nearby future, payouts from the gaming account will also be handled by Seqr.

"Since smartphones offer unlimited possibilities, they are becoming a large part of our everyday life", says Vera&John CEO Dan Andersson. "We use media, do bank errands, play games, communicate and engage in many other activities, so it is a natural step for Vera&John to engage the mobile channel in a broader way. The decision to cooperate with Seqr was easy. Seqr makes the customer experience much simpler and more effective, and together we can offer the users interesting incentives. On top of that, there is the ability to reach existing Seqr users with our mutual offers, which are very attractive".

"The reason why Seqr decided to step into iGaming now, is a matter of timing," says Peter Fredell, CEO at Seamless. "When Seqr was launched 4 years ago, the strategy was to approach the physical everyday merchants, such as supermarkets, convenience stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have reached that goal with Seqr established in 16 countries, the timing is right to break into the iGaming industry as well".

The iGaming industry turned over 35 billion USD in 2013, and is expected to grow to 56 billion USD in 2018 (according to Statista.com). This industry is a potential contributor to Seqr's existing business. Since early December, the campaigns jointly carried out by Seqr and Vera&John have surpassed all expectations, therefore both parties see a continuous long-term cooperation.

About Seqr

Seqr, the standard way to pay, developed by Seamless, is a safe, fast and easy way to pay by mobile. The only thing the user needs is the Seqr app to scan a QR Code or tap on the NFC terminal. Globally, over 30 million contactless card terminals now accept Seqr. The low investment and transaction fees for merchants among others ensure that Seqr is the most widely used mobile payment solution in Europe. www.seqr.com

About Seamless

Seamless is one of the world's largest suppliers of payment systems for mobile phones. Founded in 2001 and active in 35 countries, Seamless handles more than 3,7 billion transactions annually through 575 000 active sales outlets. Seamless has three main business areas including the transaction switch, the technology provider for the distribution of e-products and the mobile payment platform Seqr. www.seamless.se

About Vera&John

Vera&John offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment. At Vera&John you will find everything from table games such as blackjack and roulette, slot machines, video slots and other casino online games in essence, everything that you would like to play at an internet casino is here for you to enjoy. We personally think Vera&John is the best thing since sliced bread. www.verajohn.com

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SOURCE Seamless Distribution AB

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