Sephora Shows You How to Create the Ultimate Smoky Eye With the NEW Kat Von D High Voltage Eye Primer in Smoky

NEW YORK, June 29 /PRNewswire/ -- The sexy, sultry smoky eye is one of the hottest trends in beauty, but can also be one of the hardest to achieve. Let Sephora, the visionary beauty retailer, show you the latest innovation to get the look that makes it easier than ever before:  Kat Von D High Voltage Eye Primer in Smoky, a uniquely formulated, creamy eye primer with a deeper tint made especially to work with darker shadows.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/katvond/44712/

(Photo: http://photos.prnewswire.com/prnh/20100629/MM24543)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100629/MM24543)  

The High Voltage Eye Primer in Smoky is the perfect addition to the color cosmetic line created by celebrity tattoo artist Kat Von D and known for its combination of old Hollywood glamour and modern L.A. edge. This silky primer not only helps shadows adhere like a magnet, but its deeper gunmetal color blends better with the darker shadows and helps to intensify the pigments. This unique coloration helps prevent any white spots on the eye. Its smooth formulation also ensures it glides easily over the delicate eye area without tugging or clumping.

"An eye primer is essential in creating the smoky eye because of all the layering and blending you need to do with dark, rich pigment shadows," says Jose Rivera, Principal Artist for Sephora's PRO Beauty Team.  "This primer not only helps shadows stay put, but the darker color blends seamlessly and enhances the smoky effect."

Jose created a fun smoky eye tutorial video featuring the new Kat Von D High Voltage Eye Primer in Smoky, the Adora Love & Fury Eyeshadow Palette and the Adora Painted Love Lipstick.

Watch Jose create the look on YouTube and follow his tips below.

Jose's smoky eye tips:

• Blend High Voltage Eye Primer in Smoky on the lid and under the eye
• Dust the brush with shadow, invert it at an angle and press it into the lashline
• Press and feather out color as you move the brush upwards and outwards using smooth strokes
• Smudge the shadow under the eye along the lashline
• Finish the eye look with a strong lash by curling and applying several coats of rich black mascara

All of these exciting new products will be available exclusively at Sephora stores nationwide and on www.Sephora.com beginning in July 2010.

SOURCE Sephora

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